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EDITORS

Mary Frances Luce
Ann L. McGill
Laura Peracchio

MANAGING EDITOR

Mary-Ann Twist

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Do Consumers Prefer to Pay $29 for 70 Items or Get 70 Items for $29?

Why Would a Struggling Community Shun Corporate Gifts? A Study of Hurricane Katrina and Mardi Gras

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  • Journal of Consumer Research

Journal of Consumer Research Publication Info

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Coverage: 1974-2012 (Vols. 1-38)
Published by: The University of Chicago Press

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    2012 (Vol. 38)
    • Partial Access No. 5, February 2012, pp. 775-980
    2011 (Vol. 38)
    • Partial Access No. 4, December 2011, pp. 595-774
    • Partial Access No. 3, October 2011, pp. 407-594
    • Partial Access No. 2, August 2011, pp. 215-406
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    2011 (Vol. 37)
    • Partial Access No. 6, April 2011, pp. 921-1112
    • Partial Access No. 5, February 2011, pp. 723-920
    2010 (Vol. 37)
    • Partial Access No. 4, December 2010, pp. 555-722
    • Partial Access No. 3, October 2010, pp. 357-554
    • Partial Access No. 2, August 2010, pp. 197-356
    • Partial Access No. 1, June 2010, pp. 1-196
    2010 (Vol. 36)
    • Partial Access No. 6, April 2010, pp. 899-1098
    • Partial Access No. 5, February 2010, pp. 715-898

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