JSTOR

Journal of Consumer Research Publication Info

Journal Cover
Coverage: 1974-2012 (Vols. 1-38)

About Journal

Description
Editorial Board
Contact Editorial Office


DESCRIPTION

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).


EDITORIAL BOARD

Editors

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Associate Editors

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Editorial Review Board

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Policy Board

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Managing Editor

Mary-Ann Twist, University of Wisconsin–Madison

CONTACT EDITORIAL OFFICE


Fax: (866) 396-6981
E-mail: jcr@bus.wisc.edu

http://ejcr.org