The PCAS, organized in 1971, is the largest, and from the view of those who have visited several regional meetings, the most thriving of the regional associations. Members of the organization come primarily from Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, Washington, D.C., and West Virginia. Its activities are financed by conference registration fees and sponsoring institutional support. Young and diverse, this energetic organization has brought together scholars who share an interest in inquiring into all sorts of mass phenomena through a wide variety of disciplines and approaches. Its journal, Studies in Popular Culture, is a firmly established academic publication, and scholars working with topics in popular culture are invited to submit papers for consideration.

The PCAS thus offers an opportunity for the coming together of scholars from colleges, universities, community colleges, and the general public, who have something worthwhile to say on matters involving mass society. It affords these individuals an occasion for direct response to their cultural context.