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Journal Article

Does Hollywood Make Too Many R‐Rated Movies? Risk, Stochastic Dominance, and the Illusion of Expectation

Arthur De Vany and W. David Walls
The Journal of Business
Vol. 75, No. 3 (July 2002), pp. 425-451
DOI: 10.1086/339890
Stable URL: http://www.jstor.org/stable/10.1086/339890
Page Count: 27
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Abstract

We estimate the probability distributions of budgets, revenues, returns, and profits to G‐, PG‐, PG13‐, and R‐rated movies. The distributions are non‐Gaussian and show a self‐similar stable Paretian form with nonfinite variance and nonstationary mean. The profit distributions have asymmetric tails, which means that Hollywood could trim its “downside” risk while increasing its “upside” possibilities by shifting production dollars out of R‐rated movies into G‐, PG‐, and PG13‐rated movies. Stars who are willing to appear in edgy, counterculture R‐rated movies for their prestige value may induce an “illusion of expectation” leading studios to “green‐light” movies that have biased expectations.

Notes and References

This item contains 22 references.

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