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Vol. 33, No. 4, March 2007
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/502810
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Table of Contents

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  1. No Access
    Editorial Review Board 2005 – 2008(p. i)  
    DOI: 10.1086/513171
    Stable URL: http://www.jstor.org/stable/10.1086/513171
  2. No Access
    A Word of Thanks(p. ii)  
    DOI: 10.1086/513498
    Stable URL: http://www.jstor.org/stable/10.1086/513498
  3. No Access
    Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration(pp. 421-429)  
    Jennifer Edson Escalas
    DOI: 10.1086/510216
    Stable URL: http://www.jstor.org/stable/10.1086/510216
  4. No Access
    Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice(pp. 430-444)  
    Alexander Chernev
    DOI: 10.1086/510217
    Stable URL: http://www.jstor.org/stable/10.1086/510217
  5. No Access
    Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising(pp. 445-453)  
    Anirban Mukhopadhyay, Gita Venkataramani Johar
    DOI: 10.1086/510218
    Stable URL: http://www.jstor.org/stable/10.1086/510218
  6. No Access
    Superfluous Choices and the Persistence of Preference(pp. 454-460)  
    A. V. Muthukrishnan, Luc Wathieu
    DOI: 10.1086/510229
    Stable URL: http://www.jstor.org/stable/10.1086/510229
  7. No Access
    Feeling and Thinking in Memory‐Based versus Stimulus‐Based Choices(pp. 461-469)  
    Yuval Rottenstreich, Sanjay Sood, Lyle Brenner
    DOI: 10.1086/510219
    Stable URL: http://www.jstor.org/stable/10.1086/510219
  8. No Access
    Retrieval Disruption in Collaborative Groups due to Brand Cues(pp. 470-478)  
    Charles D. Lindsey, H. Shanker Krishnan
    DOI: 10.1086/510220
    Stable URL: http://www.jstor.org/stable/10.1086/510220
  9. No Access
    Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations(pp. 479-489)  
    Vanessa M. Patrick, Deborah J. MacInnis, C. Whan Park
    DOI: 10.1086/510221
    Stable URL: http://www.jstor.org/stable/10.1086/510221
  10. No Access
    Taste Perception: More than Meets the Tongue(pp. 490-498)  
    JoAndrea Hoegg, Joseph W. Alba
    DOI: 10.1086/510222
    Stable URL: http://www.jstor.org/stable/10.1086/510222
  11. No Access
    Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation(pp. 499-505)  
    Andrew D. Gershoff, Ashesh Mukherjee, Anirban Mukhopadhyay
    DOI: 10.1086/510223
    Stable URL: http://www.jstor.org/stable/10.1086/510223
  12. No Access
    Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence(pp. 506-514)  
    Martin R. Zemborain, Gita Venkataramani Johar
    DOI: 10.1086/510224
    Stable URL: http://www.jstor.org/stable/10.1086/510224
  13. No Access
    Consumer Response to Polysemous Brand Slogans(pp. 515-522)  
    Claudiu V. Dimofte, Richard F. Yalch
    DOI: 10.1086/510225
    Stable URL: http://www.jstor.org/stable/10.1086/510225
  14. No Access
    The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes(pp. 523-528)  
    Aparna A. Labroo, Suresh Ramanathan
    DOI: 10.1086/510226
    Stable URL: http://www.jstor.org/stable/10.1086/510226
  15. No Access
    Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking(pp. 529-536)  
    Alokparna Basu Monga, Deborah Roedder John
    DOI: 10.1086/510227
    Stable URL: http://www.jstor.org/stable/10.1086/510227
  16. No Access
    Spent Resources: Self‐Regulatory Resource Availability Affects Impulse Buying(pp. 537-547)  
    Kathleen D. Vohs, Ronald J. Faber
    DOI: 10.1086/510228
    Stable URL: http://www.jstor.org/stable/10.1086/510228
  17. No Access
    Volume 33 Author Index(pp. 549-557)  
    DOI: 10.1086/513719
    Stable URL: http://www.jstor.org/stable/10.1086/513719
  18. No Access
    Volume 33 Subject Index(pp. 558-560)  
    DOI: 10.1086/513720
    Stable URL: http://www.jstor.org/stable/10.1086/513720
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