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Vol. 34, No. 1, June 2007
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/513040
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Table of Contents

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  1. No Access
    Editorial Review Board 2005–2008(p. i)  
    DOI: 10.1086/519420
    Stable URL: http://www.jstor.org/stable/10.1086/519420
  2. No Access
    Call for Nominations(p. ii)  
    DOI: 10.1086/517623
    Stable URL: http://www.jstor.org/stable/10.1086/517623
  3. No Access
    On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects(pp. 1-10)  
    Klaus Wertenbroch, Dilip Soman, Amitava Chattopadhyay
    DOI: 10.1086/513041
    Stable URL: http://www.jstor.org/stable/10.1086/513041
  4. No Access
    Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions(pp. 11-21)  
    Joseph R. Priester, Richard E. Petty, Kiwan Park
    DOI: 10.1086/513042
    Stable URL: http://www.jstor.org/stable/10.1086/513042
  5. No Access
    License to Sin: The Liberating Role of Reporting Expectations(pp. 22-31)  
    Gavan J. Fitzsimons, Joseph C. Nunes, Patti Williams
    DOI: 10.1086/513043
    Stable URL: http://www.jstor.org/stable/10.1086/513043
  6. No Access
    The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration(pp. 32-40)  
    Prashant Malaviya
    DOI: 10.1086/513044
    Stable URL: http://www.jstor.org/stable/10.1086/513044
  7. No Access
    Dominated Consumer Acculturation: The Social Construction of Poor Migrant Women’s Consumer Identity Projects in a Turkish Squatter(pp. 41-56)  
    Tuba Üstüner, Douglas B. Holt
    DOI: 10.1086/513045
    Stable URL: http://www.jstor.org/stable/10.1086/513045
  8. No Access
    For Better or For Worse? Valenced Comparative Frames and Regulatory Focus(pp. 57-65)  
    Shailendra Pratap Jain, Charles Lindsey, Nidhi Agrawal, Durairaj Maheswaran
    DOI: 10.1086/513046
    Stable URL: http://www.jstor.org/stable/10.1086/513046
  9. No Access
    The Influence of Chronic and Situational Self‐Construal on Categorization(pp. 66-76)  
    Shailendra Pratap Jain, Kalpesh Kaushik Desai, Huifang Mao
    DOI: 10.1086/513047
    Stable URL: http://www.jstor.org/stable/10.1086/513047
  10. No Access
    Explaining Cognitive Lock‐In: The Role of Skill‐Based Habits of Use in Consumer Choice(pp. 77-88)  
    Kyle B. Murray, Gerald Häubl
    DOI: 10.1086/513048
    Stable URL: http://www.jstor.org/stable/10.1086/513048
  11. No Access
    Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects(pp. 89-96)  
    Rui (Juliet) Zhu, Joan Meyers‐Levy
    DOI: 10.1086/513049
    Stable URL: http://www.jstor.org/stable/10.1086/513049
  12. No Access
    An Examination of Different Explanations for the Mere Exposure Effect(pp. 97-103)  
    Xiang Fang, Surendra Singh, Rohini Ahluwalia
    DOI: 10.1086/513050
    Stable URL: http://www.jstor.org/stable/10.1086/513050
  13. No Access
    Consumer‐Product Skill Matching: The Effects of Difficulty on Relative Self‐Assessment and Choice(pp. 104-110)  
    Katherine A. Burson
    DOI: 10.1086/513051
    Stable URL: http://www.jstor.org/stable/10.1086/513051
  14. Re‐Inquiry
    1. No Access
      The Impact of the Internet on Consumers’ Use of Information Sources for Automobiles(pp. 111-119)  
      Brian T. Ratchford, Debabrata Talukdar, Myung‐Soo Lee
      DOI: 10.1086/513052
      Stable URL: http://www.jstor.org/stable/10.1086/513052
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