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Vol. 34, No. 3, October 2007
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/518525
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Table of Contents

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  1. No Access
    Editorial Review Board 2005 – 2008(p. i)  
    DOI: 10.1086/522849
    Stable URL: http://www.jstor.org/stable/10.1086/522849
  2. No Access
    From the Editor: The Territory of Consumer Research: Walking the Fences(pp. 279-282)  
    John Deighton
    DOI: 10.1086/522653
    Stable URL: http://www.jstor.org/stable/10.1086/522653
  3. No Access
    On the Consumption of Negative Feelings(pp. 283-300)  
    Eduardo B. Andrade, Joel B. Cohen
    DOI: 10.1086/519498
    Stable URL: http://www.jstor.org/stable/10.1086/519498
  4. No Access
    The Biasing Health Halos of Fast‐Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side‐Dish Consumption Intentions(pp. 301-314)  
    Pierre Chandon, Brian Wansink
    DOI: 10.1086/519499
    Stable URL: http://www.jstor.org/stable/10.1086/519499
  5. No Access
    The Duration Heuristic(pp. 315-326)  
    Catherine W. M. Yeung, Dilip Soman
    DOI: 10.1086/519500
    Stable URL: http://www.jstor.org/stable/10.1086/519500
  6. No Access
    When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes(pp. 327-340)  
    Haipeng (Allan) Chen, Akshay R. Rao
    DOI: 10.1086/518531
    Stable URL: http://www.jstor.org/stable/10.1086/518531
  7. No Access
    Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images(pp. 341-356)  
    Linda M. Scott, Patrick Vargas
    DOI: 10.1086/519145
    Stable URL: http://www.jstor.org/stable/10.1086/519145
  8. No Access
    When the Same Prime Leads to Different Effects(pp. 357-368)  
    S. Christian Wheeler, Jonah Berger
    DOI: 10.1086/518547
    Stable URL: http://www.jstor.org/stable/10.1086/518547
  9. No Access
    On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect(pp. 369-376)  
    Lyle Brenner, Yuval Rottenstreich, Sanjay Sood, Baler Bilgin
    DOI: 10.1086/518545
    Stable URL: http://www.jstor.org/stable/10.1086/518545
  10. No Access
    The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt‐Then‐Reframe Influence Technique(pp. 377-385)  
    Frank R. Kardes, Bob M. Fennis, Edward R. Hirt, Zakary L. Tormala, Brian Bullington
    DOI: 10.1086/518541
    Stable URL: http://www.jstor.org/stable/10.1086/518541
  11. No Access
    Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking(pp. 386-394)  
    Caroline Goukens, Siegfried Dewitte, Mario Pandelaere, Luk Warlop
    DOI: 10.1086/518542
    Stable URL: http://www.jstor.org/stable/10.1086/518542
  12. No Access
    Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift(pp. 395-405)  
    Adam Duhachek, Shuoyang Zhang, Shanker Krishnan
    DOI: 10.1086/518543
    Stable URL: http://www.jstor.org/stable/10.1086/518543
  13. Re‐Inquiries
    1. No Access
      Phonetic Symbolism and Brand Name Preference(pp. 406-414)  
      Tina M. Lowrey, L. J. Shrum
      DOI: 10.1086/518530
      Stable URL: http://www.jstor.org/stable/10.1086/518530
    2. No Access
      Taste versus the Market: An Extension of Research on the Consumption of Popular Culture(pp. 415-424)  
      Morris B. Holbrook, Michela Addis
      DOI: 10.1086/518529
      Stable URL: http://www.jstor.org/stable/10.1086/518529
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