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Vol. 34, No. 4, December 2007
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/519140
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Table of Contents

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  1. Free Access
    Editorial Review Board 2005 – 2008(p. i)  Free Content
    DOI: 10.1086/524673
    Stable URL: http://www.jstor.org/stable/10.1086/524673
    Full TextPDFSummary
  2. Free Access
    Awards Announcements 2007(pp. iii-iv)  Free Content
    DOI: 10.1086/524759
    Stable URL: http://www.jstor.org/stable/10.1086/524759
    Full TextPDFSummary
  3. No Access
    Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving(pp. 425-440)  
    Eileen Fischer, Cele C. Otnes, Linda Tuncay
    DOI: 10.1086/518528
    Stable URL: http://www.jstor.org/stable/10.1086/518528
  4. No Access
    Influentials, Networks, and Public Opinion Formation(pp. 441-458)  
    Duncan J. Watts, Peter Sheridan Dodds
    DOI: 10.1086/518527
    Stable URL: http://www.jstor.org/stable/10.1086/518527
  5. No Access
    Unfixed Resources: Perceived Costs, Consumption, and the Accessible Account Effect(pp. 459-467)  
    Carey K. Morewedge, Leif Holtzman, Nicholas Epley
    DOI: 10.1086/518540
    Stable URL: http://www.jstor.org/stable/10.1086/518540
  6. No Access
    Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products(pp. 468-479)  
    Pankaj Aggarwal, Ann L. McGill
    DOI: 10.1086/518544
    Stable URL: http://www.jstor.org/stable/10.1086/518544
  7. No Access
    Growing up in a Material World: Age Differences in Materialism in Children and Adolescents(pp. 480-493)  
    Lan Nguyen Chaplin, Deborah Roedder John
    DOI: 10.1086/518546
    Stable URL: http://www.jstor.org/stable/10.1086/518546
  8. No Access
    How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience(pp. 494-505)  
    Elizabeth Cowley
    DOI: 10.1086/520072
    Stable URL: http://www.jstor.org/stable/10.1086/520072
  9. No Access
    Consuming with Others: Social Influences on Moment‐to‐Moment and Retrospective Evaluations of an Experience(pp. 506-524)  Contains supplements
    Suresh Ramanathan, Ann L. McGill
    DOI: 10.1086/520074
    Stable URL: http://www.jstor.org/stable/10.1086/520074
  10. No Access
    Are All Out‐Groups Created Equal? Consumer Identity and Dissociative Influence(pp. 525-536)  
    Katherine White, Darren W. Dahl
    DOI: 10.1086/520077
    Stable URL: http://www.jstor.org/stable/10.1086/520077
  11. No Access
    Consumer Responses to Performance Failures by High‐Equity Brands(pp. 537-545)  
    Michelle L. Roehm, Michael K. Brady
    DOI: 10.1086/520075
    Stable URL: http://www.jstor.org/stable/10.1086/520075
  12. No Access
    Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences(pp. 546-555)  
    Rebecca W. Hamilton, Debora Viana Thompson
    DOI: 10.1086/520073
    Stable URL: http://www.jstor.org/stable/10.1086/520073
  13. No Access
    The Effect of Mind‐Sets on Consumer Decision Strategies(pp. 556-566)  
    Alison Jing Xu, Robert S. Wyer Jr.
    DOI: 10.1086/519293
    Stable URL: http://www.jstor.org/stable/10.1086/519293
  14. No Access
    When Thinking Beats Doing: The Role of Optimistic Expectations in Goal‐Based Choice(pp. 567-578)  
    Ying Zhang, Ayelet Fishbach, Ravi Dhar
    DOI: 10.1086/520071
    Stable URL: http://www.jstor.org/stable/10.1086/520071
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