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Vol. 34, No. 5, February 2008
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/519141
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Table of Contents

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  1. Free Access
    Editorial Review Board 2005 – 2008(p. i)  Free Content
    DOI: 10.1086/528979
    Stable URL: http://www.jstor.org/stable/10.1086/528979
    Full TextPDFSummary
  2. No Access
    The Cultural Construction of Risk Understandings through Illness Narratives(pp. 579-594)  
    Nancy Wong, Tracey King
    DOI: 10.1086/520078
    Stable URL: http://www.jstor.org/stable/10.1086/520078
  3. No Access
    Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories(pp. 595-613)  Contains supplements
    Craig Thompson, Kelly Tian
    DOI: 10.1086/520076
    Stable URL: http://www.jstor.org/stable/10.1086/520076
  4. No Access
    Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment(pp. 614-623)  
    Jennifer J. Argo, Rui (Juliet) Zhu, Darren W. Dahl
    DOI: 10.1086/521907
    Stable URL: http://www.jstor.org/stable/10.1086/521907
  5. No Access
    Reducing Satiation: The Role of Categorization Level(pp. 624-634)  
    Joseph P. Redden
    DOI: 10.1086/521898
    Stable URL: http://www.jstor.org/stable/10.1086/521898
  6. No Access
    Consumer Wait Management Strategies for Negative Service Events: A Coping Approach(pp. 635-648)  
    Elizabeth Gelfand Miller, Barbara E. Kahn, Mary Frances Luce
    DOI: 10.1086/521899
    Stable URL: http://www.jstor.org/stable/10.1086/521899
  7. No Access
    The Effects of Appetitive Stimuli on Out‐of‐Domain Consumption Impatience(pp. 649-656)  
    Xiuping Li
    DOI: 10.1086/521900
    Stable URL: http://www.jstor.org/stable/10.1086/521900
  8. No Access
    Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?(pp. 657-669)  
    Cheng Qiu, Catherine W. M. Yeung
    DOI: 10.1086/522096
    Stable URL: http://www.jstor.org/stable/10.1086/522096
  9. No Access
    Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention(pp. 670-681)  
    Cassie Mogilner, Jennifer L. Aaker, Ginger L. Pennington
    DOI: 10.1086/521901
    Stable URL: http://www.jstor.org/stable/10.1086/521901
  10. No Access
    Be Fit and Be Strong: Mastering Self‐Regulation through Regulatory Fit(pp. 682-695)  
    Jiewen Hong, Angela Y. Lee
    DOI: 10.1086/521902
    Stable URL: http://www.jstor.org/stable/10.1086/521902
  11. No Access
    Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility(pp. 696-705)  
    Anish Nagpal, Parthasarathy Krishnamurthy
    DOI: 10.1086/521903
    Stable URL: http://www.jstor.org/stable/10.1086/521903
  12. No Access
    Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation(pp. 706-712)  
    James L. Oakley, Adam Duhachek, Subramanian Balachander, S. Sriram
    DOI: 10.1086/521905
    Stable URL: http://www.jstor.org/stable/10.1086/521905
  13. No Access
    How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?(pp. 713-726)  
    Lisa E. Bolton, Americus Reed II, Kevin G. Volpp, Katrina Armstrong
    DOI: 10.1086/521906
    Stable URL: http://www.jstor.org/stable/10.1086/521906
  14. No Access
    Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information(pp. 727-737)  
    Hao Shen, Robert S. Wyer Jr.
    DOI: 10.1086/523292
    Stable URL: http://www.jstor.org/stable/10.1086/523292
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