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Vol. 34, No. 6, April 2008
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/522097
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Table of Contents

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  1. Free Access
    Editorial Review Board 2005 – 2008(p. i)  Free Content
    DOI: 10.1086/587922
    Stable URL: http://www.jstor.org/stable/10.1086/587922
    Full TextPDFSummary
  2. No Access
    A Word of Thanks(pp. iii-iv)  
    DOI: 10.1086/588205
    Stable URL: http://www.jstor.org/stable/10.1086/588205
  3. No Access
    Conflict and Compromise: Drama in Marketplace Evolution(pp. 739-753)  
    Markus Giesler
    DOI: 10.1086/522098
    Stable URL: http://www.jstor.org/stable/10.1086/522098
  4. No Access
    Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences(pp. 754-766)  
    Robin J. Tanner, Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, Rick Van Baaren
    DOI: 10.1086/522322
    Stable URL: http://www.jstor.org/stable/10.1086/522322
  5. No Access
    Tightwads and Spendthrifts(pp. 767-782)  
    Scott I. Rick, Cynthia E. Cryder, George Loewenstein
    DOI: 10.1086/523285
    Stable URL: http://www.jstor.org/stable/10.1086/523285
  6. No Access
    Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making(pp. 783-793)  
    Thomas Kramer, Lauren Block
    DOI: 10.1086/523288
    Stable URL: http://www.jstor.org/stable/10.1086/523288
  7. No Access
    Confirmation and the Effects of Valenced Political Advertising: A Field Experiment(pp. 794-806)  
    Joan M. Phillips, Joel E. Urbany, Thomas J. Reynolds
    DOI: 10.1086/523287
    Stable URL: http://www.jstor.org/stable/10.1086/523287
  8. No Access
    Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues(pp. 807-818)  
    Aradhna Krishna, Maureen Morrin
    DOI: 10.1086/523286
    Stable URL: http://www.jstor.org/stable/10.1086/523286
  9. No Access
    Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation(pp. 819-831)  
    Aparna A. Labroo, Ravi Dhar, Norbert Schwarz
    DOI: 10.1086/523290
    Stable URL: http://www.jstor.org/stable/10.1086/523290
  10. No Access
    Social Capital Production in a Virtual P3 Community(pp. 832-849)  
    Charla Mathwick, Caroline Wiertz, Ko de Ruyter
    DOI: 10.1086/523291
    Stable URL: http://www.jstor.org/stable/10.1086/523291
  11. No Access
    Protection of Prior Learning in Complex Consumer Learning Environments(pp. 850-864)  
    Marcus Cunha Jr., Chris Janiszewski, Juliano Laran
    DOI: 10.1086/523293
    Stable URL: http://www.jstor.org/stable/10.1086/523293
  12. No Access
    Technology/Ideology: How Ideological Fields Influence Consumers’ Technology Narratives(pp. 865-881)  
    Robert V. Kozinets
    DOI: 10.1086/523289
    Stable URL: http://www.jstor.org/stable/10.1086/523289
  13. No Access
    Context Effects in Diverse‐Category Brand Environments: The Influence of Target Product Positioning and Consumers’ Processing Mind‐Set(pp. 882-896)  
    Kyeongheui Kim, Joan Meyers‐Levy
    DOI: 10.1086/524309
    Stable URL: http://www.jstor.org/stable/10.1086/524309
  14. No Access
    The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty(pp. 897-913)  
    Susan Jung Grant, Alice M. Tybout
    DOI: 10.1086/527342
    Stable URL: http://www.jstor.org/stable/10.1086/527342
  15. Re‐Inquiry
    1. No Access
      How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money(pp. 914-922)  
      Ritesh Saini, Ashwani Monga
      DOI: 10.1086/525503
      Stable URL: http://www.jstor.org/stable/10.1086/525503
    2. No Access
      Volume 34 Author Index(pp. 923-933)  
      DOI: 10.1086/588453
      Stable URL: http://www.jstor.org/stable/10.1086/588453
    3. No Access
      Volume 34 Subject Index(pp. 934-936)  
      DOI: 10.1086/588454
      Stable URL: http://www.jstor.org/stable/10.1086/588454
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