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Vol. 35, No. 1, June 2008
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/524415
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Table of Contents

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No Access Citation access – see access options

  1. Free Access
    Editorial Review Board 2005 – 2008(p. i)  Free Content
    DOI: 10.1086/589597
    Stable URL: http://www.jstor.org/stable/10.1086/589597
    Full TextPDFSummary
  2. No Access
    Remembrance: Jerome B. Kernan (1932–2007)(pp. 1-3)  
    Robert E. Kleine III
    DOI: 10.1086/589560
    Stable URL: http://www.jstor.org/stable/10.1086/589560
  3. No Access
    Editorial: Death to Dichotomizing(pp. 5-8)  
    Gavan J. Fitzsimons
    DOI: 10.1086/589561
    Stable URL: http://www.jstor.org/stable/10.1086/589561
  4. No Access
    The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience(pp. 9-20)  
    Naomi Mandel, Stephen M. Nowlis
    DOI: 10.1086/527339
    Stable URL: http://www.jstor.org/stable/10.1086/527339
  5. No Access
    Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”(pp. 21-35)  
    Gráinne M. Fitzsimons, Tanya L. Chartrand, Gavan J. Fitzsimons
    DOI: 10.1086/527269
    Stable URL: http://www.jstor.org/stable/10.1086/527269
  6. No Access
    Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis(pp. 36-49)  
    Gerald J. Gorn, Yuwei Jiang, Gita Venkataramani Johar
    DOI: 10.1086/529533
    Stable URL: http://www.jstor.org/stable/10.1086/529533
  7. No Access
    Family Identity: A Framework of Identity Interplay in Consumption Practices(pp. 50-70)  
    Amber M. Epp, Linda L. Price
    DOI: 10.1086/529535
    Stable URL: http://www.jstor.org/stable/10.1086/529535
  8. No Access
    The Perils of Hedonic Editing(pp. 71-84)  
    Elizabeth Cowley
    DOI: 10.1086/527267
    Stable URL: http://www.jstor.org/stable/10.1086/527267
  9. No Access
    Bikinis Instigate Generalized Impatience in Intertemporal Choice(pp. 85-97)  
    Bram Van den Bergh, Siegfried Dewitte, Luk Warlop
    DOI: 10.1086/525505
    Stable URL: http://www.jstor.org/stable/10.1086/525505
  10. No Access
    Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising(pp. 98-118)  
    Yanliu Huang, J. Wesley Hutchinson
    DOI: 10.1086/527340
    Stable URL: http://www.jstor.org/stable/10.1086/527340
  11. No Access
    What’s Not to Like? Preference Asymmetry in the False Consensus Effect(pp. 119-125)  
    Andrew D. Gershoff, Ashesh Mukherjee, Anirban Mukhopadhyay
    DOI: 10.1086/524416
    Stable URL: http://www.jstor.org/stable/10.1086/524416
  12. No Access
    Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes(pp. 126-141)  
    Gergana Y. Nenkov, J. Jeffrey Inman, John Hulland
    DOI: 10.1086/525504
    Stable URL: http://www.jstor.org/stable/10.1086/525504
  13. No Access
    Estimating Multiple Consumer Segment Ideal Points from Context‐Dependent Survey Data(pp. 142-153)  Contains supplements
    Wayne S. DeSarbo, A. Selin Atalay, David LeBaron, Simon J. Blanchard
    DOI: 10.1086/529534
    Stable URL: http://www.jstor.org/stable/10.1086/529534
  14. No Access
    Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making(pp. 154-166)  
    Blair Kidwell, David M. Hardesty, Terry L. Childers
    DOI: 10.1086/524417
    Stable URL: http://www.jstor.org/stable/10.1086/524417
  15. No Access
    Surcharges and Seller Reputation(pp. 167-177)  
    Amar Cheema
    DOI: 10.1086/529532
    Stable URL: http://www.jstor.org/stable/10.1086/529532
  16. Re‐Inquiry
    1. No Access
      Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test(pp. 178-188)  
      Bryan Gibson
      DOI: 10.1086/527341
      Stable URL: http://www.jstor.org/stable/10.1086/527341
    2. Free Access
      Articles Forthcoming in August 2008(p. Back Cover)  Free Content
      DOI: 10.1086/589626
      Stable URL: http://www.jstor.org/stable/10.1086/589626
      PDFSummary
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