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Vol. 35, No. 2, August 2008
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/586908
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Table of Contents

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  1. Free Access
    Editorial Review Board(p. i)  Free Content
    DOI: 10.1086/591447
    Stable URL: http://www.jstor.org/stable/10.1086/591447
    Full TextPDFSummary
  2. No Access
    Nonconscious Goals and Consumer Choice(pp. 189-201)  
    Tanya L. Chartrand, Joel Huber, Baba Shiv, Robin J. Tanner
    DOI: 10.1086/588685
    Stable URL: http://www.jstor.org/stable/10.1086/588685
  3. No Access
    The Mere Categorization Effect: How the Presence of Categories Increases Choosers’ Perceptions of Assortment Variety and Outcome Satisfaction(pp. 202-215)  
    Cassie Mogilner, Tamar Rudnick, Sheena S. Iyengar
    DOI: 10.1086/588698
    Stable URL: http://www.jstor.org/stable/10.1086/588698
  4. No Access
    Asian Brands and the Shaping of a Transnational Imagined Community(pp. 216-230)  
    Julien Cayla, Giana M. Eckhardt
    DOI: 10.1086/587629
    Stable URL: http://www.jstor.org/stable/10.1086/587629
  5. No Access
    Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition(pp. 231-244)  
    Xin Zhao, Russell W. Belk
    DOI: 10.1086/588747
    Stable URL: http://www.jstor.org/stable/10.1086/588747
  6. No Access
    Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates(pp. 245-256)  
    Gülden Ülkümen, Manoj Thomas, Vicki G. Morwitz
    DOI: 10.1086/587627
    Stable URL: http://www.jstor.org/stable/10.1086/587627
  7. No Access
    Desire to Acquire: Powerlessness and Compensatory Consumption(pp. 257-267)  
    Derek D. Rucker, Adam D. Galinsky
    DOI: 10.1086/588569
    Stable URL: http://www.jstor.org/stable/10.1086/588569
  8. No Access
    Recalling Mixed Emotions(pp. 268-278)  
    Jennifer Aaker, Aimee Drolet, Dale Griffin
    DOI: 10.1086/588570
    Stable URL: http://www.jstor.org/stable/10.1086/588570
  9. No Access
    One Individual, Two Identities: Frame Switching among Biculturals(pp. 279-293)  
    David Luna, Torsten Ringberg, Laura A. Peracchio
    DOI: 10.1086/586914
    Stable URL: http://www.jstor.org/stable/10.1086/586914
  10. No Access
    The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation(pp. 294-308)  
    Michael W. Allen, Richa Gupta, Arnaud Monnier
    DOI: 10.1086/590319
    Stable URL: http://www.jstor.org/stable/10.1086/590319
  11. No Access
    The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High‐ and Low‐Self‐Esteem Consumers(pp. 309-323)  
    Naomi Mandel, Dirk Smeesters
    DOI: 10.1086/587626
    Stable URL: http://www.jstor.org/stable/10.1086/587626
  12. No Access
    Choice Set Configuration as a Determinant of Preference Attribution and Strength(pp. 324-336)  
    Song‐Oh Yoon, Itamar Simonson
    DOI: 10.1086/587630
    Stable URL: http://www.jstor.org/stable/10.1086/587630
  13. No Access
    The Effect of Self‐Construal on Spatial Judgments(pp. 337-348)  
    Aradhna Krishna, Rongrong Zhou, Shi Zhang
    DOI: 10.1086/588686
    Stable URL: http://www.jstor.org/stable/10.1086/588686
  14. No Access
    Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation(pp. 349-359)  
    Linda Court Salisbury, Fred M. Feinberg
    DOI: 10.1086/586915
    Stable URL: http://www.jstor.org/stable/10.1086/586915
  15. No Access
    Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?(pp. 360-375)  
    Jordan J. Louviere, Towhidul Islam, Nada Wasi, Deborah Street, Leonie Burgess
    DOI: 10.1086/586913
    Stable URL: http://www.jstor.org/stable/10.1086/586913
  16. No Access
    Erratum(p. 376)  
    Eric J. Arnould, Craig J. Thompson
    DOI: 10.1086/591204
    Stable URL: http://www.jstor.org/stable/10.1086/591204
  17. Free Access
    Articles Forthcoming in August 2008(p. Back Cover)  Free Content
    DOI: 10.1086/591448
    Stable URL: http://www.jstor.org/stable/10.1086/591448
    PDFSummary
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