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Vol. 35, No. 5, February 2009
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/592815
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Table of Contents

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  1. Free Access
    Editorial Review Board(p. i)  Free Content
    DOI: 10.1086/595021
    Stable URL: http://www.jstor.org/stable/10.1086/595021
    Full TextPDFSummary
  2. No Access
    Memories as Assets: Strategic Memory Protection in Choice over Time(pp. 715-728)  
    Gal Zauberman, Rebecca K. Ratner, B. Kyu Kim
    DOI: 10.1086/592943
    Stable URL: http://www.jstor.org/stable/10.1086/592943
  3. No Access
    The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice(pp. 729-741)  
    Rosellina Ferraro, James R. Bettman, Tanya L. Chartrand
    DOI: 10.1086/592944
    Stable URL: http://www.jstor.org/stable/10.1086/592944
  4. No Access
    Blackjack in the Kitchen: Understanding Online versus Casino Gambling(pp. 742-758)  
    June Cotte, Kathryn A. Latour
    DOI: 10.1086/592945
    Stable URL: http://www.jstor.org/stable/10.1086/592945
  5. No Access
    The Marketplace Management of Illicit Pleasure(pp. 759-771)  
    Christina Goulding, Avi Shankar, Richard Elliott, Robin Canniford
    DOI: 10.1086/592946
    Stable URL: http://www.jstor.org/stable/10.1086/592946
  6. No Access
    Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self‐Control Goals(pp. 772-787)  
    Cait Poynor, Kelly L. Haws
    DOI: 10.1086/595581
    Stable URL: http://www.jstor.org/stable/10.1086/595581
  7. No Access
    Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage(pp. 788-799)  
    Marcus Cunha Jr., Juliano Laran
    DOI: 10.1086/593696
    Stable URL: http://www.jstor.org/stable/10.1086/593696
  8. No Access
    Psychological Distancing: Why Happiness Helps You See the Big Picture(pp. 800-809)  
    Aparna A. Labroo, Vanessa M. Patrick
    DOI: 10.1086/593683
    Stable URL: http://www.jstor.org/stable/10.1086/593683
  9. No Access
    Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior(pp. 810-822)  
    Robin J. Tanner, Kurt A. Carlson
    DOI: 10.1086/593690
    Stable URL: http://www.jstor.org/stable/10.1086/593690
  10. No Access
    How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability(pp. 823-837)  
    Kunter Gunasti, William T. Ross Jr.
    DOI: 10.1086/593684
    Stable URL: http://www.jstor.org/stable/10.1086/593684
  11. No Access
    The Influence of Self‐Construal on Impulsive Consumption(pp. 838-850)  
    Yinlong Zhang, L. J. Shrum
    DOI: 10.1086/593687
    Stable URL: http://www.jstor.org/stable/10.1086/593687
  12. No Access
    The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process(pp. 851-863)  
    Sekar Raju, H. Rao Unnava, Nicole Votolato Montgomery
    DOI: 10.1086/592816
    Stable URL: http://www.jstor.org/stable/10.1086/592816
  13. No Access
    Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings(pp. 864-876)  
    Jay P. Carlson, Leslie H. Vincent, David M. Hardesty, William O. Bearden
    DOI: 10.1086/593688
    Stable URL: http://www.jstor.org/stable/10.1086/593688
  14. No Access
    Forthcoming in April 2009(p. Back Cover)  
    DOI: 10.1086/596779
    Stable URL: http://www.jstor.org/stable/10.1086/596779
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