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Vol. 35, No. 6, April 2009
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/593691
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Table of Contents

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  1. Free Access
    Editorial Review Board(p. i)  Free Content
    DOI: 10.1086/597602
    Stable URL: http://www.jstor.org/stable/10.1086/597602
    Full TextPDFSummary
  2. No Access
    It’s Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion(pp. 877-889)  
    Hakkyun Kim, Akshay R. Rao, Angela Y. Lee
    DOI: 10.1086/593700
    Stable URL: http://www.jstor.org/stable/10.1086/593700
  3. No Access
    Feeling Superior: The Impact of Loyalty Program Structure on Consumers’ Perceptions of Status(pp. 890-905)  
    Xavier Drèze, Joseph C. Nunes
    DOI: 10.1086/593946
    Stable URL: http://www.jstor.org/stable/10.1086/593946
  4. No Access
    Acts of Benevolence: A Limited‐Resource Account of Compliance with Charitable Requests(pp. 906-924)  
    Bob M. Fennis, Loes Janssen, Kathleen D. Vohs
    DOI: 10.1086/593291
    Stable URL: http://www.jstor.org/stable/10.1086/593291
  5. No Access
    Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits(pp. 925-940)  
    Yu Chen
    DOI: 10.1086/593699
    Stable URL: http://www.jstor.org/stable/10.1086/593699
  6. No Access
    Variety, Vice, and Virtue: How Assortment Size Influences Option Choice(pp. 941-951)  
    Aner Sela, Jonah Berger, Wendy Liu
    DOI: 10.1086/593692
    Stable URL: http://www.jstor.org/stable/10.1086/593692
  7. No Access
    Specification Seeking: How Product Specifications Influence Consumer Preference(pp. 952-966)  
    Christopher K. Hsee, Yang Yang, Yangjie Gu, Jie Chen
    DOI: 10.1086/593947
    Stable URL: http://www.jstor.org/stable/10.1086/593947
  8. No Access
    Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict(pp. 967-984)  
    Juliano Laran, Chris Janiszewski
    DOI: 10.1086/593293
    Stable URL: http://www.jstor.org/stable/10.1086/593293
  9. No Access
    When Brand Personality Matters: The Moderating Role of Attachment Styles(pp. 985-1002)  
    Vanitha Swaminathan, Karen M. Stilley, Rohini Ahluwalia
    DOI: 10.1086/593948
    Stable URL: http://www.jstor.org/stable/10.1086/593948
  10. No Access
    The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims(pp. 1003-1011)  
    Elise Chandon, Chris Janiszewski
    DOI: 10.1086/593292
    Stable URL: http://www.jstor.org/stable/10.1086/593292
  11. No Access
    Bilingualism and the Emotional Intensity of Advertising Language(pp. 1012-1025)  
    Stefano Puntoni, Bart de Langhe, Stijn M. J. van Osselaer
    DOI: 10.1086/595022
    Stable URL: http://www.jstor.org/stable/10.1086/595022
  12. No Access
    The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments(pp. 1026-1038)  
    Echo Wen Wan, Jiewen Hong, Brian Sternthal
    DOI: 10.1086/593949
    Stable URL: http://www.jstor.org/stable/10.1086/593949
  13. No Access
    Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale(pp. 1039-1059)  
    Michael Tsiros
    DOI: 10.1086/593698
    Stable URL: http://www.jstor.org/stable/10.1086/593698
  14. No Access
    Volume 35 Author Index(pp. 1061-1072)  
    DOI: 10.1086/598798
    Stable URL: http://www.jstor.org/stable/10.1086/598798
  15. No Access
    Volume 35 Subject Index(pp. 1073-1076)  
    DOI: 10.1086/598795
    Stable URL: http://www.jstor.org/stable/10.1086/598795
  16. No Access
    Five‐Year Author Index(pp. 1077-1125)  
    DOI: 10.1086/598796
    Stable URL: http://www.jstor.org/stable/10.1086/598796
  17. No Access
    Five‐Year Subject Index(pp. 1126-1138)  
    DOI: 10.1086/598797
    Stable URL: http://www.jstor.org/stable/10.1086/598797
  18. No Access
    Forthcoming in June 2009(p. Back Cover)  
    DOI: 10.1086/597601
    Stable URL: http://www.jstor.org/stable/10.1086/597601
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