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Vol. 36, No. 2, August 2009
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/596719
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Table of Contents

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  1. Free Access
    Editorial Review Board(p. i)  Free Content
    DOI: 10.1086/605108
    Stable URL: http://www.jstor.org/stable/10.1086/605108
    Full TextPDFSummary
  2. No Access
    Anticipating Adaptation to Products(pp. 149-159)  
    Jing Wang, Nathan Novemsky, Ravi Dhar
    DOI: 10.1086/597050
    Stable URL: http://www.jstor.org/stable/10.1086/597050
  3. No Access
    Enhancing the Television‐Viewing Experience through Commercial Interruptions(pp. 160-172)  
    Leif D. Nelson, Tom Meyvis, Jeff Galak
    DOI: 10.1086/597030
    Stable URL: http://www.jstor.org/stable/10.1086/597030
  4. No Access
    In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency(pp. 173-187)  
    Leonard Lee, On Amir, Dan Ariely
    DOI: 10.1086/597160
    Stable URL: http://www.jstor.org/stable/10.1086/597160
  5. No Access
    Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?(pp. 188-198)  
    Leonardo Nicolao, Julie R. Irwin, Joseph K. Goodman
    DOI: 10.1086/597049
    Stable URL: http://www.jstor.org/stable/10.1086/597049
  6. No Access
    Donation Behavior toward In‐Groups and Out‐Groups: The Role of Gender and Moral Identity(pp. 199-214)  
    Karen Page Winterich, Vikas Mittal, William T. Ross Jr.
    DOI: 10.1086/596720
    Stable URL: http://www.jstor.org/stable/10.1086/596720
  7. No Access
    Sex in Advertising: Gender Differences and the Role of Relationship Commitment(pp. 215-231)  
    Darren W. Dahl, Jaideep Sengupta, Kathleen D. Vohs
    DOI: 10.1086/597158
    Stable URL: http://www.jstor.org/stable/10.1086/597158
  8. No Access
    Consumer Evaluations of Hybrid Products(pp. 232-241)  
    Priyali Rajagopal, Robert E. Burnkrant
    DOI: 10.1086/596721
    Stable URL: http://www.jstor.org/stable/10.1086/596721
  9. No Access
    Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation(pp. 242-254)  
    Aparna A. Labroo, Anirban Mukhopadhyay
    DOI: 10.1086/597159
    Stable URL: http://www.jstor.org/stable/10.1086/597159
  10. No Access
    Consumer Identity Renaissance: The Resurgence of Identity‐Inspired Consumption in Retirement(pp. 255-276)  
    Hope Jensen Schau, Mary C. Gilly, Mary Wolfinbarger
    DOI: 10.1086/597162
    Stable URL: http://www.jstor.org/stable/10.1086/597162
  11. No Access
    “The Time vs. Money Effect”: Shifting Product Attitudes and Decisions through Personal Connection(pp. 277-291)  
    Cassie Mogilner, Jennifer Aaker
    DOI: 10.1086/597161
    Stable URL: http://www.jstor.org/stable/10.1086/597161
  12. No Access
    The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate(pp. 292-304)  
    Haksin Chan, Lisa C. Wan, Leo Y. M. Sin
    DOI: 10.1086/597329
    Stable URL: http://www.jstor.org/stable/10.1086/597329
  13. No Access
    The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding(pp. 305-316)  
    Ashok K. Lalwani
    DOI: 10.1086/597214
    Stable URL: http://www.jstor.org/stable/10.1086/597214
  14. No Access
    The Accuracy‐Enhancing Effect of Biasing Cues(pp. 317-327)  
    Wouter Vanhouche, Stijn M. J. van Osselaer
    DOI: 10.1086/597163
    Stable URL: http://www.jstor.org/stable/10.1086/597163
  15. No Access
    Price Endings, Left‐Digit Effects, and Choice(pp. 328-335)  
    Kenneth C. Manning, David E. Sprott
    DOI: 10.1086/597215
    Stable URL: http://www.jstor.org/stable/10.1086/597215
  16. No Access
    Forthcoming in October 2009(p. Back Cover)  
    DOI: 10.1086/605109
    Stable URL: http://www.jstor.org/stable/10.1086/605109
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