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Vol. 36, No. 3, October 2009
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/597330
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Table of Contents

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  1. Free Access
    MastheadFree Content
    DOI: 10.1086/648582
    Stable URL: http://www.jstor.org/stable/10.1086/648582
    PDFSummary
  2. Free Access
    Editorial Review Board(p. i)  Free Content
    DOI: 10.1086/606129
    Stable URL: http://www.jstor.org/stable/10.1086/606129
    Full TextPDFSummary
  3. No Access
    Tragic Choices: Autonomy and Emotional Responses to Medical Decisions(pp. 337-352)  
    Simona Botti, Kristina Orfali, Sheena S. Iyengar
    DOI: 10.1086/598969
    Stable URL: http://www.jstor.org/stable/10.1086/598969
  4. No Access
    Forecasting and Backcasting: Predicting the Impact of Events on the Future(pp. 353-366)  
    Jane E. J. Ebert, Daniel T. Gilbert, Timothy D. Wilson
    DOI: 10.1086/598793
    Stable URL: http://www.jstor.org/stable/10.1086/598793
  5. No Access
    Evaluating the Benefits of Distraction on Product Evaluations: The Mind‐Set Effect(pp. 367-379)  
    Davy Lerouge
    DOI: 10.1086/599047
    Stable URL: http://www.jstor.org/stable/10.1086/599047
  6. No Access
    Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision(pp. 380-393)  
    Keith Wilcox, Beth Vallen, Lauren Block, Gavan J. Fitzsimons
    DOI: 10.1086/599219
    Stable URL: http://www.jstor.org/stable/10.1086/599219
  7. No Access
    Self‐Regulating Enhances Self‐Regulation in Subsequent Consumer Decisions Involving Similar Response Conflicts(pp. 394-405)  
    Siegfried Dewitte, Sabrina Bruyneel, Kelly Geyskens
    DOI: 10.1086/598615
    Stable URL: http://www.jstor.org/stable/10.1086/598615
  8. No Access
    The Presence of Variety Reduces Perceived Quantity(pp. 406-417)  
    Joseph P. Redden, Stephen J. Hoch
    DOI: 10.1086/598971
    Stable URL: http://www.jstor.org/stable/10.1086/598971
  9. No Access
    Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?(pp. 418-433)  
    Aner Sela, Baba Shiv
    DOI: 10.1086/598612
    Stable URL: http://www.jstor.org/stable/10.1086/598612
  10. No Access
    The Effect of Mere Touch on Perceived Ownership(pp. 434-447)  
    Joann Peck, Suzanne B. Shu
    DOI: 10.1086/598614
    Stable URL: http://www.jstor.org/stable/10.1086/598614
  11. No Access
    Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages(pp. 448-462)  
    Nidhi Agrawal, Echo Wen Wan
    DOI: 10.1086/597331
    Stable URL: http://www.jstor.org/stable/10.1086/597331
  12. No Access
    The Influence of Categorical Attributes on Choice Context Effects(pp. 463-477)  
    Young‐Won Ha, Sehoon Park, Hee‐Kyung Ahn
    DOI: 10.1086/599045
    Stable URL: http://www.jstor.org/stable/10.1086/599045
  13. No Access
    Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior(pp. 478-493)  
    Sam K. Hui, Eric T. Bradlow, Peter S. Fader
    DOI: 10.1086/599046
    Stable URL: http://www.jstor.org/stable/10.1086/599046
  14. No Access
    Coming to a Restaurant Near You? Potential Consumer Responses to Nutrition Information Disclosure on Menus(pp. 494-503)  
    Elizabeth A. Howlett, Scot Burton, Kenneth Bates, Kyle Huggins
    DOI: 10.1086/598799
    Stable URL: http://www.jstor.org/stable/10.1086/598799
  15. No Access
    The Use of Western Brands in Asserting Chinese National Identity(pp. 504-523)  Contains supplements
    Lily Dong, Kelly Tian
    DOI: 10.1086/598970
    Stable URL: http://www.jstor.org/stable/10.1086/598970
  16. No Access
    The Impact of Accessible Identities on the Evaluation of Global versus Local Products(pp. 524-537)  
    Yinlong Zhang, Adwait Khare
    DOI: 10.1086/598794
    Stable URL: http://www.jstor.org/stable/10.1086/598794
  17. No Access
    Forthcoming in December 2009(p. Back Cover)  
    DOI: 10.1086/606128
    Stable URL: http://www.jstor.org/stable/10.1086/606128
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