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Vol. 36, No. 4, December 2009
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/599220
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Table of Contents

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  1. Free Access
    MastheadFree Content
    DOI: 10.1086/649574
    Stable URL: http://www.jstor.org/stable/10.1086/649574
    PDFSummary
  2. Free Access
    Editorial Review Board(p. i)  Free Content
    DOI: 10.1086/649203
    Stable URL: http://www.jstor.org/stable/10.1086/649203
    Full TextPDFSummary
  3. Free Access
    Awards Announcements 2009(p. iii)  Free Content
    DOI: 10.1086/649204
    Stable URL: http://www.jstor.org/stable/10.1086/649204
    Full TextPDFSummary
  4. No Access
    Gaming Emotions in Social Interactions(pp. 539-552)  
    Eduardo B. Andrade, Teck‐Hua Ho
    DOI: 10.1086/599221
    Stable URL: http://www.jstor.org/stable/10.1086/599221
  5. No Access
    Opportunity Cost Neglect(pp. 553-561)  
    Shane Frederick, Nathan Novemsky, Jing Wang, Ravi Dhar, Stephen Nowlis
    DOI: 10.1086/599764
    Stable URL: http://www.jstor.org/stable/10.1086/599764
  6. No Access
    When Mental Simulation Hinders Behavior: The Effects of Process‐Oriented Thinking on Decision Difficulty and Performance(pp. 562-574)  
    Debora Viana Thompson, Rebecca W. Hamilton, Petia K. Petrova
    DOI: 10.1086/599325
    Stable URL: http://www.jstor.org/stable/10.1086/599325
  7. No Access
    Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation(pp. 575-584)  
    Jeff Galak, Joseph P. Redden, Justin Kruger
    DOI: 10.1086/600066
    Stable URL: http://www.jstor.org/stable/10.1086/600066
  8. No Access
    Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes(pp. 585-599)  
    Loraine Lau‐Gesk, Joan Meyers‐Levy
    DOI: 10.1086/605297
    Stable URL: http://www.jstor.org/stable/10.1086/605297
  9. No Access
    Seeking Freedom through Variety(pp. 600-610)  
    Jonathan Levav, Rui (Juliet) Zhu
    DOI: 10.1086/599556
    Stable URL: http://www.jstor.org/stable/10.1086/599556
  10. No Access
    Why Do Consumers Buy Extended Service Contracts?(pp. 611-623)  
    Tao Chen, Ajay Kalra, Baohong Sun
    DOI: 10.1086/605298
    Stable URL: http://www.jstor.org/stable/10.1086/605298
  11. No Access
    When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery(pp. 624-633)  
    Yih Hwai Lee, Cheng Qiu
    DOI: 10.1086/599766
    Stable URL: http://www.jstor.org/stable/10.1086/599766
  12. No Access
    Effects of Temporal Distance and Memory on Consumer Judgments(pp. 634-645)  
    Yeung‐Jo Kim, Jongwon Park, Robert S. Wyer Jr.
    DOI: 10.1086/599765
    Stable URL: http://www.jstor.org/stable/10.1086/599765
  13. No Access
    Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren(pp. 646-659)  
    Jan Kratzer, Christopher Lettl
    DOI: 10.1086/599324
    Stable URL: http://www.jstor.org/stable/10.1086/599324
  14. No Access
    Promotional Bundles and Consumers’ Price Judgments: When the Best Things in Life Are Not Free(pp. 660-670)  
    Michael A. Kamins, Valerie S. Folkes, Alexander Fedorikhin
    DOI: 10.1086/599806
    Stable URL: http://www.jstor.org/stable/10.1086/599806
  15. No Access
    Escaping the Gift Economy(pp. 671-685)  
    Jean‐Sébastien Marcoux
    DOI: 10.1086/600485
    Stable URL: http://www.jstor.org/stable/10.1086/600485
  16. No Access
    Nationalism and Ideology in an Anticonsumption Movement(pp. 686-700)  
    Rohit Varman, Russell W. Belk
    DOI: 10.1086/600486
    Stable URL: http://www.jstor.org/stable/10.1086/600486
  17. No Access
    The Denomination Effect(pp. 701-713)  
    Priya Raghubir, Joydeep Srivastava
    DOI: 10.1086/599222
    Stable URL: http://www.jstor.org/stable/10.1086/599222
  18. No Access
    Forthcoming in February 2010(p. Back Cover)  
    DOI: 10.1086/649573
    Stable URL: http://www.jstor.org/stable/10.1086/649573
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