JSTOR

Editorial Review Board

Rashmi Adaval, HKUST

Pankaj Aggarwal, University of Toronto

Nidhi Agrawal, Northwestern University

Chris Allen, University of Cincinnati

Alan R. Andreasen, Georgetown University

Jennifer Argo, University of Alberta

Eric J. Arnould, University of Wyoming

Hans Baumgartner, Pennsylvania State University

William O. Bearden, University of South Carolina

James R. Bettman, Duke University

Lauren Block, Baruch College/CUNY

C. Miguel Brendl, Northwestern University

Donnel Briley, University of Sydney

Julie Edell Britton, Duke University

Susan Broniarczyk, University of Texas

Christina L. Brown, University of Michigan

James Burroughs, University of Virginia

Margaret C. Campbell, University of Colorado

Ziv Carmon, INSEAD

Tanya Chartrand, Duke University

Amitava Chattopadhyay, INSEAD

Amar Cheema, Washington University

Alexander Chernev, Northwestern University

Terry L. Childers, Iowa State University

Joel B. Cohen, University of Florida

Alan Cooke, University of Florida

Kim Corfman, New York University

Elizabeth Cowley, University of Sydney

David Crockett, University of South Carolina

Kristin Diehl, University of Southern California

Tülin Erdem, New York University

Jennifer Edson Escalas, Vanderbilt University

Ayelet Fishbach, University of Chicago

Robert J. Fisher, University of Alberta

Valerie S. Folkes, University of Southern California

Mark Forehand, University of Washington

Susan M. Fournier, Boston University

Guliz Ger, Bilkent University

Marvin E. Goldberg, Pennsylvania State University

Gerald J. Gorn, Hong Kong University

John Gourville, Harvard University

Kent Grayson, Northwestern University

Zeynep Gürhan‐Canli, Koc University

Rebecca Hamilton, University of Maryland

Paul M. Herr, University of Colorado

Wayne D. Hoyer, University of Texas

Christopher Hsee, University of Chicago

Wes Hutchinson, University of Pennsylvania

Dawn Iacobucci, Vanderbilt University

J. Jeffrey Inman, University of Pittsburgh

Sheena Iyengar, Columbia University

Chris Janiszewski, University of Florida

Gita V. Johar, Columbia University

Deborah Roedder John, University of Minnesota

Eric J. Johnson, Columbia University

Barbara Kahn, University of Miami

Susan Kleine, Bowling Green State University

Robert V. Kozinets, York University

Aradhna Krishna, University of Michigan

Aparna Labroo, University of Chicago

Donald R. Lehmann, Columbia University

Donald R. Lichtenstein, University of Colorado

Wendy Liu, UCLA

Mary Frances Luce, Duke University

Richard J. Lutz, University of Florida

John Lynch, University of Colorado

Scott B. MacKenzie, Indiana University

Durairaj Maheswaran, New York University

Naomi Mandel, Arizona State University

Robert J. Meyer, University of Miami

Joan Meyers‐Levy, University of Minnesota

Tom Meyvis, New York University

David Glen Mick, University of Virginia

Vikas Mittal, Rice University

Kent B. Monroe, University of Illinois
University of Richmond

Page Moreau, University of Colorado

Vicki Morwitz, New York University

Albert Muñiz, DePaul University

Richard G. Netemeyer, University of Virginia

Nathan Novemsky, Yale University

Stephen M. Nowlis, Arizona State University

Joseph Nunes, University of Southern California

Cele Otnes, University of Illinois

Julie Ozanne, Virginia Tech

Cornelia Pechmann, University of California, Irvine

Rik Pieters, Tilburg University

Steven Posavac, Vanderbilt University

Priya Raghubir, New York University

Raj Raghunathan, University of Texas

Suresh Ramanathan, University of Chicago

Akshay Rao, University of Minnesota

Americus Reed, University of Pennsylvania

Marsha Richins, University of Missouri

Aric Rindfleisch, University of Wisconsin

Randall Rose, University of South Carolina

J. Edward Russo, Cornell University

Bernd Schmitt, Columbia University

Norbert Schwarz, University of Michigan

Jaideep Sengupta, HKUST

Itamar Simonson, Stanford University

Dirk Smeesters, Erasmus University

Dilip Soman, University of Toronto

Sanjay Sood, UCLA

Jan‐Benedict Steenkamp, University of North Carolina

Craig Thompson, University of Wisconsin

Rao Unnava, Ohio State University

Kathleen Vohs, University of Minnesota

Melanie Wallendorf, University of Arizona

Luk Warlop, Katholieke Universiteit Leuven

Luc Wathieu, ESMT–Berlin

Michel Wedel, University of Maryland

Klaus Wertenbroch, INSEAD

Christian Wheeler, Stanford University

Stacy Wood, University of South Carolina

David Wooten, University of Michigan

Catherine Yeung, National University of Singapore

Juliet Zhu, University of British Columbia