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Vol. 37, No. 2, August 2010
Published by: The University of Chicago Press
Issue Stable URL: http://www.jstor.org/stable/10.1086/651203
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Table of Contents

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  1. Free Access
    MastheadFree Content
    DOI: 10.1086/655876
    Stable URL: http://www.jstor.org/stable/10.1086/655876
    PDFSummary
  2. Free Access
    Editorial Review Board(p. i)  Free Content
    DOI: 10.1086/655877
    Stable URL: http://www.jstor.org/stable/10.1086/655877
    Full TextPDFSummary
  3. No Access
    Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis(pp. 197-206)  
    Xinshu Zhao, John G. Lynch Jr., Qimei Chen
    DOI: 10.1086/651257
    Stable URL: http://www.jstor.org/stable/10.1086/651257
  4. No Access
    Language Abstraction in Word of Mouth(pp. 207-223)  
    Gaby A. C. Schellekens, Peeter W. J. Verlegh, Ale Smidts
    DOI: 10.1086/651240
    Stable URL: http://www.jstor.org/stable/10.1086/651240
  5. No Access
    Nonprofits Are Seen as Warm and For‐Profits as Competent: Firm Stereotypes Matter(pp. 224-237)  
    Jennifer Aaker, Kathleen D. Vohs, Cassie Mogilner
    DOI: 10.1086/651566
    Stable URL: http://www.jstor.org/stable/10.1086/651566
  6. No Access
    The Many Shades of Rose‐Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions(pp. 238-250)  
    Vladas Griskevicius, Michelle N. Shiota, Stephen M. Nowlis
    DOI: 10.1086/651442
    Stable URL: http://www.jstor.org/stable/10.1086/651442
  7. No Access
    Consumer Expectations and Culture: The Effect of Belief in Karma in India(pp. 251-263)  
    Praveen K. Kopalle, Donald R. Lehmann, John U. Farley
    DOI: 10.1086/651939
    Stable URL: http://www.jstor.org/stable/10.1086/651939
  8. No Access
    Planning to Make Unplanned Purchases? The Role of In‐Store Slack in Budget Deviation(pp. 264-278)  
    Karen M. Stilley, J. Jeffrey Inman, Kirk L. Wakefield
    DOI: 10.1086/651567
    Stable URL: http://www.jstor.org/stable/10.1086/651567
  9. No Access
    Changing the Future by Reshaping the Past: The Influence of Causal Beliefs on Estimates of Time to Onset(pp. 279-291)  
    David Faro
    DOI: 10.1086/651234
    Stable URL: http://www.jstor.org/stable/10.1086/651234
  10. No Access
    Witnessing Incivility among Employees: Effects on Consumer Anger and Negative Inferences about Companies(pp. 292-303)  
    Christine Porath, Debbie MacInnis, Valerie Folkes
    DOI: 10.1086/651565
    Stable URL: http://www.jstor.org/stable/10.1086/651565
  11. No Access
    Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices(pp. 304-314)  
    Juliano Laran
    DOI: 10.1086/652193
    Stable URL: http://www.jstor.org/stable/10.1086/652193
  12. No Access
    Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing(pp. 315-328)  
    Keith S. Coulter, Robin A. Coulter
    DOI: 10.1086/651241
    Stable URL: http://www.jstor.org/stable/10.1086/651241
  13. No Access
    Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge(pp. 329-343)  
    Alison Jing Xu, Robert S. Wyer Jr.
    DOI: 10.1086/651204
    Stable URL: http://www.jstor.org/stable/10.1086/651204
  14. Reflections
    1. No Access
      Does Choice Mean Freedom and Well‐Being?(pp. 344-355)  
      Hazel Rose Markus, Barry Schwartz
      DOI: 10.1086/651242
      Stable URL: http://www.jstor.org/stable/10.1086/651242
    2. No Access
      Forthcoming in October 2010(p. Back Cover)  
      DOI: 10.1086/655875
      Stable URL: http://www.jstor.org/stable/10.1086/655875
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