Journal of Consumer Research

Vol. 37, No. 4, December 2010

Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/10.1086/653510

Table of Contents

Export Selected Citations
  1. Masthead (p. ) FREE
    DOI: 10.1086/657880
    Stable URL: http://www.jstor.org/stable/10.1086/657880
  2. DOI: 10.1086/657879
    Stable URL: http://www.jstor.org/stable/10.1086/657879
  3. DOI: 10.1086/657882
    Stable URL: http://www.jstor.org/stable/10.1086/657882
  4. Jonah Berger and Morgan Ward
    DOI: 10.1086/655445
    Stable URL: http://www.jstor.org/stable/10.1086/655445
  5. Julia Belyavsky Bayuk, Chris Janiszewski and Robyn A. Leboeuf
    DOI: 10.1086/654892
    Stable URL: http://www.jstor.org/stable/10.1086/654892
  6. Ab Litt and Zakary L. Tormala
    DOI: 10.1086/653494
    Stable URL: http://www.jstor.org/stable/10.1086/653494
  7. Arun Lakshmanan, Charles D. Lindsey and H. Shanker Krishnan
    DOI: 10.1086/655686
    Stable URL: http://www.jstor.org/stable/10.1086/655686
  8. Melanie A. Dempsey and Andrew A. Mitchell
    DOI: 10.1086/653947
    Stable URL: http://www.jstor.org/stable/10.1086/653947
  9. Michel Tuan Pham and Hannah H. Chang
    DOI: 10.1086/655668
    Stable URL: http://www.jstor.org/stable/10.1086/655668
  10. Ying Zhang and Szu‐Chi Huang
    DOI: 10.1086/655417
    Stable URL: http://www.jstor.org/stable/10.1086/655417
  11. Ji Kyung Park and Deborah Roedder John
    DOI: 10.1086/655807
    Stable URL: http://www.jstor.org/stable/10.1086/655807
  12. Paul C. Henry
    DOI: 10.1086/653657
    Stable URL: http://www.jstor.org/stable/10.1086/653657
  13. Kathryn A. Latour and Michael S. Latour
    DOI: 10.1086/655014
    Stable URL: http://www.jstor.org/stable/10.1086/655014
  14. Alexander Fedorikhin and Vanessa M. Patrick
    DOI: 10.1086/655665
    Stable URL: http://www.jstor.org/stable/10.1086/655665
  15. Robin L. Soster, Ashwani Monga and William O. Bearden
    DOI: 10.1086/656388
    Stable URL: http://www.jstor.org/stable/10.1086/656388
  16. DOI: 10.1086/657881
    Stable URL: http://www.jstor.org/stable/10.1086/657881

Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.