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Journal of Consumer Research

Vol. 37, No. 4, December 2010

Published by: Oxford University Press
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Table of Contents

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  1. Masthead (p. ) FREE
    DOI: 10.1086/657880
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  2. DOI: 10.1086/657879
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  3. DOI: 10.1086/657882
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  4. Jonah Berger and Morgan Ward
    DOI: 10.1086/655445
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  5. Julia Belyavsky Bayuk, Chris Janiszewski and Robyn A. Leboeuf
    DOI: 10.1086/654892
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  6. Ab Litt and Zakary L. Tormala
    DOI: 10.1086/653494
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  7. Arun Lakshmanan, Charles D. Lindsey and H. Shanker Krishnan
    DOI: 10.1086/655686
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  8. Melanie A. Dempsey and Andrew A. Mitchell
    DOI: 10.1086/653947
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  9. Michel Tuan Pham and Hannah H. Chang
    DOI: 10.1086/655668
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  10. Ying Zhang and Szu‐Chi Huang
    DOI: 10.1086/655417
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  11. Ji Kyung Park and Deborah Roedder John
    DOI: 10.1086/655807
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  12. Paul C. Henry
    DOI: 10.1086/653657
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  13. Kathryn A. Latour and Michael S. Latour
    DOI: 10.1086/655014
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  14. Alexander Fedorikhin and Vanessa M. Patrick
    DOI: 10.1086/655665
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  15. Robin L. Soster, Ashwani Monga and William O. Bearden
    DOI: 10.1086/656388
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  16. DOI: 10.1086/657881
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