Journal of Consumer Research

Vol. 38, No. 3, October 2011

Published by: Oxford University Press
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Table of Contents

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  1. Masthead (p. ) FREE
    DOI: 10.1086/662537
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  2. DOI: 10.1086/662538
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  3. Andrew D. Gershoff and Katherine A. Burson
    DOI: 10.1086/659752
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  4. Pierre Chandon, Ronn J. Smith, Vicki G. Morwitz, Eric R. Spangenberg and David E. Sprott
    DOI: 10.1086/659378
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  5. Margaret C. Campbell and Gina S. Mohr
    DOI: 10.1086/659754
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  6. David Gal and Wendy Liu
    DOI: 10.1086/659377
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  7. Claire I. Tsai and Min Zhao
    DOI: 10.1086/659379
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  8. Keri L. Kettle and Gerald Häubl
    DOI: 10.1086/659753
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  9. Torsten Bornemann and Christian Homburg
    DOI: 10.1086/659874
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  10. Karen Page Winterich and Kelly L. Haws
    DOI: 10.1086/659873
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  11. Min Zhao and Claire I. Tsai
    DOI: 10.1086/660114
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  12. Ravi Mehta, Joandrea Hoegg and Amitav Chakravarti
    DOI: 10.1086/659380
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  13. Kathryn R. Mercurio and Mark R. Forehand
    DOI: 10.1086/660837
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  14. Priyali Rajagopal and Nicole Votolato Montgomery
    DOI: 10.1086/660165
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  15. DOI: 10.1086/662539
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