Masthead
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Editorial Review Board
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Forthcoming in October 2012
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Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior
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How Economic Contractions and Expansions Affect Expenditure Patterns
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How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions
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A Goal-Based Model of Product Evaluation and Choice
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Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
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When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
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Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty
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The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
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Decision Quicksand: How Trivial Choices Suck Us In
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“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior
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Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of Unfairness
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When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
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Self-Affirmation through the Choice of Highly Aesthetic Products
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How Happiness Affects Choice
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Retraction
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Retraction
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