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Building Bridges for an Interconnected Field of Consumer Research

Laura A. Peracchio, Mary Frances Luce and Ann L. McGill
Journal of Consumer Research
Vol. 40, No. 6 (April 2014), pp. v-viii
Published by: Oxford University Press
DOI: 10.1086/675854
Stable URL: http://www.jstor.org/stable/10.1086/675854
Page Count: 4
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