You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
Journal of Consumer Research
Vol. 31, No. S1, June 2004
Summaries and Index<break></break>Volumes 1–30<break></break>June 1974 through March 2004
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/10.1086/jcr.2004.31.issue-s1