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Journal Article

Peering Through the Cracks in the California Dream: Bangalore’s nostalgia for our manufactured past

Anjali Vaidya
Boom: A Journal of California
Vol. 4, No. 4 (Winter 2014), pp. 107-109
DOI: 10.1525/boom.2014.4.4.107
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Page Count: 3

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Topics: Ice cream, Nostalgia, Ice cream parlors, Shopping malls
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Peering Through the Cracks in the California Dream
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San Francisco-based Swensen’s ice cream is one of many American fast food joints that has proliferated across Asia’s expanding markets in the past decade, gaining popularity among a young generation in the East even as these outlets retreat from their home territory in the West. American ice cream parlors and diner-style cuisine have established a foothold across the Pacific, carrying with them tastes and images evocative of a bygone era. Fragments of nostalgia for the California Dream seep to the surface in Bangalore, India, a city filled with echoes of the long vanished past.

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