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Amici's East Coast Pizzeria

Naeem Zafar, Jack Fuchs and Victoria Chang
California Management Review
Vol. 55, No. 3 (Spring 2013), pp. 153-165
DOI: 10.1525/cmr.2013.55.3.153
Stable URL: http://www.jstor.org/stable/10.1525/cmr.2013.55.3.153
Page Count: 13
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Amici's East Coast Pizzeria
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Abstract

The Amici's East Coast Pizzeria case study presents the history of Amici's East Coast Pizzeria, started by Peter Cooperstein and Mike Forter in 1987. It allows students to evaluate the company's launch in terms of opportunity identification, as well as to evaluate the company's scaling and growth strategy and options: all in the context of an entrepreneurial startup environment.

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