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What Impact?: A Framework for Measuring the Scale and Scope of Social Performance

Alnoor Ebrahim and V. Kasturi Rangan
California Management Review
Vol. 56, No. 3 (Spring 2014), pp. 118-141
DOI: 10.1525/cmr.2014.56.3.118
Stable URL: http://www.jstor.org/stable/10.1525/cmr.2014.56.3.118
Page Count: 24
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What Impact?
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Abstract

Organizations with social missions, such as nonprofits and social enterprises, are under growing pressure to demonstrate their impacts on pressing societal problems such as global poverty. This article draws on several cases to build a performance assessment framework premised on an organization's operational mission, scale, and scope. Not all organizations should measure their long-term impact, defined as lasting changes in the lives of people and their societies. Rather, some organizations would be better off measuring shorter-term outputs or individual outcomes. Funders such as foundations and impact investors are better positioned to measure systemic impacts.

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