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Journal Article

Ethnic Media as Partners for Increasing Broadband Adoption and Social Inclusion

Vikki S. Katz, Matthew D. Matsaganis and Sandra J. Ball-Rokeach
Journal of Information Policy
Vol. 2 (2012), pp. 79-102
DOI: 10.5325/jinfopoli.2.2012.0079
Stable URL: http://www.jstor.org/stable/10.5325/jinfopoli.2.2012.0079
Page Count: 24
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Ethnic Media as Partners for Increasing Broadband Adoption and Social Inclusion on JSTOR
Articles

Abstract

How can the goal of the National Broadband Plan (NBP) to alleviate social disparities be achieved? Katz, Matsaganis and Ball-Rokeach believe that local ethnic media, working with local anchor institutions, are the key to ethnic and minority broadband adoption and social inclusion. The authors illustrate this by showing how ethnic media can help realize the NBP's goals generally, and specifically with regard to developing a National Digital Literacy Corps and an online Digital Literacy Portal. Such media are, however, threatened by ongoing media ownership concentration and the defunding of public media. Sustaining such media, they argue, requires proactive public policy: inclusion in the E-Rate program; help with going online; development grant opportunities; antitrust enforcement; adoption of the NBP's call for a National Digital Literacy Corps and an online Digital Literacy Portal; and more research on the content and contextual features of ethnic media and on how they compare with “mainstream” media. This will accelerate achievement of the NBP's goals.

Author Information

Vikki S. Katz*
Matthew D. Matsaganis
Sandra J. Ball-Rokeach
  1. *

    Assistant Professor, Department of Communication, School of Communication and Information, Rutgers University.

  2. Assistant Professor, Department of Communication, University at Albany, State University of New York.

  3. Professor of Communication and Sociology, Annenberg School for Communication and Journalism, University of Southern California.

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  28. Kim, Yong-Chan and Sandra J. Ball-Rokeach. “Neighborhood Storytelling Resources and Civic Engagement: A Multilevel Approach.” Human Communication Research 32, no. 4 (2006): 411–439.
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  34. Matsaganis, Matthew D., Broadband Adoption and Internet Use among Latinos. Los Angeles, CA: Tomás Rivera Policy Institute, 2011.
  35. Matsaganis, Matthew D., “Rediscovering the Communication Engine of Neighborhood Effects: How the Interaction of Residents and Community Institutions Impacts Health Literacy and How it Can Be Leveraged to Improve Health Care Access.” Dissertation, University of Southern California, 2008.
  36. Matsaganis, Matthew D., “The Social Impact of Voice over Internet Protocol on Latinos.” Report prepared for Tomás Rivera Policy Institute, 2009. Accessed Mar. 7, 2012, www.trpi.org/PDFs/VoIP%20Report.pdf.
  37. Matsaganis, Matthew D., Vikki S. Katz, and Sandra J. Ball-Rokeach. Understanding Ethnic Media: Producers, Consumers and Societies. Thousand Oaks, CA: Sage Publications, 2011.
  38. McChesney, Robert W. “The New Global Media.” In The Global Transformations Reader: An Introduction to the Globalization Debate, 2nd ed., edited by David Held and Anthony McGrew, 260–268. Cambridge, UK: Polity, 2003.
  39. McChesney, Robert W. and Ben Scott. Our Unfree Press: 100 Years of Radical Media Criticism. New York: The New Press, 2004.
  40. McLellan, Michele. “Debunking the Replacement Myth.” Donald W. Reynolds Journalism Institute, July 26, 2010. Accessed Mar. 7, 2012, http://www.rjionline.org/news/debunking-replacement-myth.
  41. Meadows, Michael. “Broadcasting in Aboriginal Australia: One Mob, One Voice, One Land.” In Ethnic Minority Media: an International Perspective, edited by Stephen H. Riggins, 82–101. Thousand Oaks, CA: SAGE Publications, 1992.
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  49. Schejter, Amit M. “Preface: A Second Chance.” In And Communications for All: A Policy Agenda for a New Administration, vii–x. Lanham, MD: Lexington Books, 2009.
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  51. Small, Mario L. Unanticipated Gains: Origins of Network Inequality in Everyday Life. Oxford, UK: Oxford University Press, 2010.
  52. Smith, Aaron. “Home Broadband 2010.” White paper, Pew Research Center, Internet and American Life Project, Aug. 11, 2010. Accessed Mar. 6, 2012, http://pewinternet.org/∼/media//Files/Reports/2010/Home%20broadband%202010.pdf.
  53. Subervi-Vélez, Federico. “Spanish-Language Television Coverage of Health News.” The Howard Journal of Communication 10 (1999): 207–228.
  54. Turner, S. Derek and Mark Cooper. “Out of the Picture 2007: Minority and Female TV Station Ownership in the United States.” Report prepared for Free Press, accessed Mar. 7, 2012, http://www.freepress.net/files/otp2007.pdf.
  55. Vargas, Lucila C. and Bruce J. dePryssler. “U.S. Latino Newspapers as Health Communication Resources: A Content Analysis.” The Howard Journal of Communication 10 (1999): 189–205.
  56. Viswanath, Kasisomayajula, and Karen K. Lee. “Ethnic Media.” In The New Americans: A Guide to Immigration Since 1965, edited by Mary C. Waters and Reed Ueda, 202–213. Cambridge, MA: Harvard University Press, 2007.
  57. Waldman, Steven. “The Information Needs of Communities: The Changing Media Landscape in a Broadband Age.” White paper, Federal Communications Commission, July 2011. Accessed Mar. 6, 2012, http://www.fcc.gov/info-needs-communities#read.
  58. Waldman, Steven. “Why the Huffington Post Can't Replace The New York Times.“ Huffington Post, Jan. 12, 2009. Accessed Mar. 7, 2012, http://www.huffingtonpost.com/steven-waldman/the-case-against-huffingt_b_157075.html.
  59. Ward, David. “Media Concentration and Pluralism: Regulation, Realities, and the Council of Europe's Standards in the Television Sector.” Report presented to the European Commission for Democracy Through Law, Jan. 24, 2005. Accessed Mar. 7, 2012, http://www.venice.coe.int/docs/2005/CDL-UDT(2005)004-e.pdf.
  60. Wilkin, Holley A. “Diagnosing Communication Connections: Reaching Underserved Communities through Existing Communication Ecologies.” Dissertation, University of Southern California, 2005.
  61. Wilkin, Holley A., Sandra J. Ball-Rokeach, Matthew D. Matsaganis, and Pauline Hope Cheong. “Comparing the Communication Ecologies of Geo-Ethnic Communities: How People Stay on Top of Their Community.” Electronic Journal of Communication 17 (2007): 1–16.
  62. Wilkin, Holley A., Vikki S. Katz, and Sandra J. Ball-Rokeach. “The Role of Family Interaction in New Immigrant Latinos' Civic Engagement.” Journal of Communication 59, no. 2 (2009): 387–406.
  63. Williams, James, Gregg Belle, Cheryl Houston, Debra Haire-Joshu, and Wendy Auslander. “Process Evaluation Methods of a Peer-Delivered Health Promotion Program for African American Women.” Health Promotion Practice 2, no. 2 (2002): 135–142.
  64. Zarroli, Jim. “Defunding Public Media: Disaster or Opportunity?” National Public Radio, Mar. 24, 2011. Accessed Mar. 7, 2012, http://www.npr.org/2011/03/24/134830262/defunding-public-media-disaster-or-opportunity.

Bibliography

  1. Adoni, Hanna, Dan Caspi, and Akiba Cohen. Media, Minorities and Hybrid Identities. Creskill, NJ: Hampton Press, 2006.
  2. Arsenault, Amelia and Manuel Castells. “The Structure and Dynamics of Global Multi-media Business Networks.” International Journal of Communication 2 (2008): 707–748.
  3. Artz, Lee. “The Corporate Model from National to Transnational.” In The Media Globe: Trends in International Mass Media, edited by Lee Artz and Yahya R. Kamalipour, 141–162. Plymouth, UK: Rowman and Littlefield, 2008.
  4. Bachen, Christine M., Allen S. Hammond IV, and Catherine J. K. Sandoval. “Serving the Public Interest: Broadcast News, Public Affairs Programming, and the Case for Minority Ownership.” In Media Diversity and Localism: Meaning and Metrics, edited by Philip M. Napoli, 269–306. Mahwah, NJ: Lawrence Erlbaum Associates, 2007.
  5. Bagdikian, Ben H. The New Media Monopoly. Boston: Beacon Press, 2004.
  6. Ball-Rokeach, Sandra J. “A Theory of Media Power and a Theory of Media Use: Different Stories, Questions, and Ways of Thinking.” Mass Communication & Society 1 (1998): 5–40.
  7. Ball-Rokeach, Sandra J., Yong-Chan Kim, and Sorin Matei, “Storytelling Neighborhood: Paths to Belonging in Diverse Urban Environments.” Communication Research 28, no. 4 (2001): 392–428.
  8. Browne, Donald R. Ethnic Minorities, Electronic Media, and the Public Sphere: A Comparative Approach. Cresskill, NJ: Hampton Press, 2005.
  9. California Endowment Health Journalism Fellowships. Accessed Mar. 7, 2012, http://www.reportingonhealth.org/fellowships.
  10. Chartock, Alan. “Defunding the Corporation for Public Broadcasting.” Huffington Post, Feb. 16, 2011. Accessed Mar. 7, 2012, http://www.huffingtonpost.com/alan-chartock/defunding-the-corporation_b_823870.html.
  11. Chester, Jeff. Digital Destiny: New Media and the Future of Democracy. New York: New Press, 2007.
  12. Copps, Michael J. Statement on Release of FCC Staff Report “The Technology and Information Needs of Communities,” June 9, 2011. Accessed Mar. 7, 2012, http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-307421A1.pdf.
  13. Dailey, Dharma, Amelia Bryne, Alison Powell, Joe Karaganis, and Jaewon Chung. “Broadband Adoption in Low-income Communities.” Report prepared for Social Science Research Council, Mar. 2010. Accessed Mar. 7, 2012, http://webarchive.ssrc.org/pdfs/Broadband_Adoption_v1.1.pdf.
  14. Dreby, Joanna. Divided by Borders: Mexican Migrants and Their Children. Berkeley: University of California Press, 2010.
  15. Federal Communications Commission. Connecting America: The National Broadband Plan (2010).
  16. Félix, Adrián, Carmen González, and Ricardo Ramírez. “Political Protest, Ethnic Media, and Latino Naturalization.” American Behavioral Scientist 52 (2008): 618–634.
  17. Flanagin, Andrew and Miriam Metzger. “Internet Use in the Contemporary Media Environment.” Human Communication Research 27, no. 1 (2001): 153–181.
  18. Gant, Jon P., Nicole E. Turner-Lee, Ying Li, and Joseph S. Miller. “National Minority Broadband Adoption: Comparative Trends in Adoption, Acceptance, and Use.” White paper, Joint Center for Political and Economic Studies, Feb. 2010. Accessed Mar. 6, 2012, http://www.jointcenter.org/sites/default/files/upload/research/files/MTI_BROADBAND_REPORT_WEB.pdf.
  19. Georgiou, Myria. “Crossing the Boundaries of the Ethnic Home: Media Consumption and Ethnic Identity Construction in the Public Sphere: The Case of the Cypriot Community Centre in North London.” Gazette 63, no. 4 (2001): 311–329.
  20. Georgiou, Myria. “Mapping Minorities and Their Media: The National Context – The UK.” White paper, London School of Economics (2012). Accessed Mar. 7, 2012, http://www2.lse.ac.uk/media@lse/research/emtel/minorities/papers/ukreport.pdf.
  21. Grisold, Andrea. “Does One Deregulation Fit All? The Austrian Broadcasting Vector after the European ‘Liberalization’ Effort.” The Journal of Arts, Management, Law, and Society 25, no. 4 (2006): 277–292.
  22. Hartley, John and Alan McKee. The Indigenous Public Sphere: The Reporting and Reception of Aboriginal Issues in the Australian Media. Oxford, UK: Oxford University Press, 2000.
  23. Harvey, Idethia, Amy Schulz, Barbara Israel, Sharon Sand, Deanna Myrie, Murlisa Lockett, Sheryl Weir, and Yolanda Hill. “The Healthy Connections Project: A Community-Based Participatory Research Project Involving Women at Risk for Diabetes and Hypertension.” Progress in Community Health Partnerships: Research, Education, and Action 3, no. 4 (2009): 287–300.
  24. Hayden, Craig and Sandra Ball-Rokeach. “Maintaining the Digital Hub: Locating the Community Technology Center in a Communication Infrastructure.” New Media and Society 19, no. 2 (2007): 237–259.
  25. Humphreys, Peter J. Mass Media and Media Policy in Western Europe, European Policy Research Unit Series, Vol. 2. Manchester, UK: Manchester University Press, 1996.
  26. Husband, Charles. A Richer Vision: The Development of Ethnic Minority Media in Western Democracies. Paris: UNESCO/John Libbey, 1994.
  27. Kim, Yong-Chan and Sandra J. Ball-Rokeach. “Civic Engagement from a Communication Infrastructure Perspective.” Communication Theory 16 (2006): 173–197.
  28. Kim, Yong-Chan and Sandra J. Ball-Rokeach. “Neighborhood Storytelling Resources and Civic Engagement: A Multilevel Approach.” Human Communication Research 32, no. 4 (2006): 411–439.
  29. Kvasny, Lynette, Nancy Kranich, and Jorge R. Schement. “Communities, Learning and Democracy in the Digital Age.” Journal of Community Informatics 2, no. 2 (2006). Accessed Mar. 7, 2012, http://ci-journal.net/index.php/ciej/article/view/341/247.
  30. Lin, Wan-Ying and Hayeon Song. “Geo-Ethnic Storytelling: An Examination of Ethnic Media Content in Contemporary Immigrant Communities.” Journalism, Theory, Practice 7 (2006): 362–388.
  31. Lin, Wan-Ying, Hayeon Song, and Sandra J. Ball-Rokeach. “Localizing the Global: Exploring the Transnational Ties that Bind in New Immigrant Communities.” Journal of Communication 60 (2010): 205–229.
  32. Livingston, Gretchen. “Latinos and Digital Technology 2010.” White paper, Pew Hispanic Center, Feb. 9, 2011. Accessed Mar. 6, 2012, http://pewhispanic.org/files/reports/134.pdf.
  33. Mathew, Ann B. and Kimiko Kelly. Disaster Preparedness in Urban Immigrant Communities: Lessons Learned from Recent Catastrophic Events and Their Relevance to Latino and Asian Communities in Southern California. Los Angeles, CA: Tomás Rivera Policy Institute, 2008.
  34. Matsaganis, Matthew D., Broadband Adoption and Internet Use among Latinos. Los Angeles, CA: Tomás Rivera Policy Institute, 2011.
  35. Matsaganis, Matthew D., “Rediscovering the Communication Engine of Neighborhood Effects: How the Interaction of Residents and Community Institutions Impacts Health Literacy and How it Can Be Leveraged to Improve Health Care Access.” Dissertation, University of Southern California, 2008.
  36. Matsaganis, Matthew D., “The Social Impact of Voice over Internet Protocol on Latinos.” Report prepared for Tomás Rivera Policy Institute, 2009. Accessed Mar. 7, 2012, www.trpi.org/PDFs/VoIP%20Report.pdf.
  37. Matsaganis, Matthew D., Vikki S. Katz, and Sandra J. Ball-Rokeach. Understanding Ethnic Media: Producers, Consumers and Societies. Thousand Oaks, CA: Sage Publications, 2011.
  38. McChesney, Robert W. “The New Global Media.” In The Global Transformations Reader: An Introduction to the Globalization Debate, 2nd ed., edited by David Held and Anthony McGrew, 260–268. Cambridge, UK: Polity, 2003.
  39. McChesney, Robert W. and Ben Scott. Our Unfree Press: 100 Years of Radical Media Criticism. New York: The New Press, 2004.
  40. McLellan, Michele. “Debunking the Replacement Myth.” Donald W. Reynolds Journalism Institute, July 26, 2010. Accessed Mar. 7, 2012, http://www.rjionline.org/news/debunking-replacement-myth.
  41. Meadows, Michael. “Broadcasting in Aboriginal Australia: One Mob, One Voice, One Land.” In Ethnic Minority Media: an International Perspective, edited by Stephen H. Riggins, 82–101. Thousand Oaks, CA: SAGE Publications, 1992.
  42. Moss, Mitchell L. and Sarah Ludwig. “The Structure of Media in New York City.” In Dual City: Restructuring New York, edited by John Mollenkopf and Manuel Castells, 245–266. New York: Russell Sage Foundation, 1991.
  43. Napoli, Philip M. Foundations of Communications Policy: Principles and Process in the Regulation of Electronic Media. Creskill, NJ: Hampton Press, 2001.
  44. New America Media. “About Us.” Accessed Mar. 6, 2012, http://newamericamedia.org/about.
  45. Papathanassopoulos, Stylianos. “The Politics and the Effects of Deregulation of Greek Television.” European Journal of Communication 12, no. 3 (1997): 351–368.
  46. Pew Project for Excellence in Journalism. “The State of the News Media: An Annual Report on American Journalism” (2009). Accessed Mar. 7, 2012, http://stateofthemedia.org/2009/.
  47. Pew Project for Excellence in Journalism. “The State of the News Media: Hispanic Media,” 2009. Accessed Mar. 7, 2012, http://stateofthemedia.org/2009/ethnic-intro/hispanic.
  48. Reinschmidt, Kerstin, Jennifer Hunter, Lourdes Fernandez, Charles Lacy-Martinez, Jill Guernsey de Zapien, and Joel Meister. “Understanding the Success of Promotoras in Increasing Chronic Diseases Screening.” Journal of Health Care for the Poor and Underserved 17, no. 2 (2006): 256–264.
  49. Schejter, Amit M. “Preface: A Second Chance.” In And Communications for All: A Policy Agenda for a New Administration, vii–x. Lanham, MD: Lexington Books, 2009.
  50. Shaffer, Jan. “New Voices: What Works: Lessons from Funding Five Years of Community News Startups.” J-Lab: The Institute for Interactive Journalism, Oct. 8, 2010. Accessed Mar. 7, 2012, http://www.j-lab.org/publications/new-voices-what-works/.
  51. Small, Mario L. Unanticipated Gains: Origins of Network Inequality in Everyday Life. Oxford, UK: Oxford University Press, 2010.
  52. Smith, Aaron. “Home Broadband 2010.” White paper, Pew Research Center, Internet and American Life Project, Aug. 11, 2010. Accessed Mar. 6, 2012, http://pewinternet.org/∼/media//Files/Reports/2010/Home%20broadband%202010.pdf.
  53. Subervi-Vélez, Federico. “Spanish-Language Television Coverage of Health News.” The Howard Journal of Communication 10 (1999): 207–228.
  54. Turner, S. Derek and Mark Cooper. “Out of the Picture 2007: Minority and Female TV Station Ownership in the United States.” Report prepared for Free Press, accessed Mar. 7, 2012, http://www.freepress.net/files/otp2007.pdf.
  55. Vargas, Lucila C. and Bruce J. dePryssler. “U.S. Latino Newspapers as Health Communication Resources: A Content Analysis.” The Howard Journal of Communication 10 (1999): 189–205.
  56. Viswanath, Kasisomayajula, and Karen K. Lee. “Ethnic Media.” In The New Americans: A Guide to Immigration Since 1965, edited by Mary C. Waters and Reed Ueda, 202–213. Cambridge, MA: Harvard University Press, 2007.
  57. Waldman, Steven. “The Information Needs of Communities: The Changing Media Landscape in a Broadband Age.” White paper, Federal Communications Commission, July 2011. Accessed Mar. 6, 2012, http://www.fcc.gov/info-needs-communities#read.
  58. Waldman, Steven. “Why the Huffington Post Can't Replace The New York Times.“ Huffington Post, Jan. 12, 2009. Accessed Mar. 7, 2012, http://www.huffingtonpost.com/steven-waldman/the-case-against-huffingt_b_157075.html.
  59. Ward, David. “Media Concentration and Pluralism: Regulation, Realities, and the Council of Europe's Standards in the Television Sector.” Report presented to the European Commission for Democracy Through Law, Jan. 24, 2005. Accessed Mar. 7, 2012, http://www.venice.coe.int/docs/2005/CDL-UDT(2005)004-e.pdf.
  60. Wilkin, Holley A. “Diagnosing Communication Connections: Reaching Underserved Communities through Existing Communication Ecologies.” Dissertation, University of Southern California, 2005.
  61. Wilkin, Holley A., Sandra J. Ball-Rokeach, Matthew D. Matsaganis, and Pauline Hope Cheong. “Comparing the Communication Ecologies of Geo-Ethnic Communities: How People Stay on Top of Their Community.” Electronic Journal of Communication 17 (2007): 1–16.
  62. Wilkin, Holley A., Vikki S. Katz, and Sandra J. Ball-Rokeach. “The Role of Family Interaction in New Immigrant Latinos' Civic Engagement.” Journal of Communication 59, no. 2 (2009): 387–406.
  63. Williams, James, Gregg Belle, Cheryl Houston, Debra Haire-Joshu, and Wendy Auslander. “Process Evaluation Methods of a Peer-Delivered Health Promotion Program for African American Women.” Health Promotion Practice 2, no. 2 (2002): 135–142.
  64. Zarroli, Jim. “Defunding Public Media: Disaster or Opportunity?” National Public Radio, Mar. 24, 2011. Accessed Mar. 7, 2012, http://www.npr.org/2011/03/24/134830262/defunding-public-media-disaster-or-opportunity.