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Low-Cost Airlines:: A Failed Business Model?
Vol. 51, No. 2 (Spring 2012), pp. 197-219
Published by: Penn State University Press
Stable URL: http://www.jstor.org/stable/10.5325/transportationj.51.2.0197
Page Count: 23
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The article examines the sustainability of the low-cost, or no-frills, airline business model. It looks at the background to the development of this managerial approach within the context of some prevailing business theories and considers variations on the basic low-cost airline model. It assesses, drawing from the experiences of a number of markets, whether the model in itself is likely to be enduring, or whether it is simply a transient way for some airlines to recover their full costs.
Copyright © 2012 by The Pennsylvania State University. All rights reserved.