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Part-Whole Bias in Contingent Valuation: Will Scope Effects Be Detected with Inexpensive Survey Methods?

John C. Whitehead, Timothy C. Haab and Ju-Chin Huang
Southern Economic Journal
Vol. 65, No. 1 (Jul., 1998), pp. 160-168
DOI: 10.2307/1061359
Stable URL: http://www.jstor.org/stable/1061359
Page Count: 9
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Part-Whole Bias in Contingent Valuation: Will Scope Effects Be Detected with Inexpensive Survey Methods?
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Abstract

The purpose of this paper is to test for scope effects with the contingent valuation method. We use data from a telephone survey focusing on water quality improvements in the Albemarle and Pamlico Sounds in North Carolina. We find that the willingness to pay estimates are sensitive to the scope of the policy. These results suggest that the use of inexpensive survey methods may not be the cause of the failure to detect scope effects in some recent contingent valuation studies.

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