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Utilizing Scanner Data to Estimate Retail Demand Functions for Meat Products

Oral Capps, Jr.
American Journal of Agricultural Economics
Vol. 71, No. 3 (Aug., 1989), pp. 750-760
Stable URL: http://www.jstor.org/stable/1242031
Page Count: 11
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Utilizing Scanner Data to Estimate Retail Demand Functions for Meat Products
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Abstract

Retail demand relationships for steak, ground beef, roast beef, chicken, pork chops, ham, and pork loin were examined using scanner data from a retail food firm located in Houston. Own-price elasticities were negative, statistically significant, and--except for roast beef--in the inelastic range. With few exceptions, cross-price elasticities were positive and statistically significant. Nearness to payday was not a key factor, but seasonal patterns were evident. Except for pork commodities, own-advertisement elasticities were positive and statistically significant. Generally speaking, cross-advertisement effects were marginal.

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