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Journal Article

Cholesterol Information and Shell Egg Consumption

Deborah J. Brown and Lee F. Schrader
American Journal of Agricultural Economics
Vol. 72, No. 3 (Aug., 1990), pp. 548-555
Stable URL: http://www.jstor.org/stable/1243023
Page Count: 8
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Cholesterol Information and Shell Egg Consumption
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Abstract

U.S. per capita shell egg consumption has declined steadily since 1955 despite a falling real price. This paper investigates how information about cholesterol, as measured by a newly constructed index based on medical journal articles, has affected U.S. demand for shell eggs. The results of a fixed coefficient model indicate that information on the links between cholesterol and heart disease had decreased per capital shell egg consumption by 16% to 25% by the first quarter of 1987. A simple changing coefficient model indicates that cholesterol information has changed shell eggs' own price and income elasticities, so that the 1955-87 falling egg price and rising income increased egg consumption less than they otherwise would have.

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