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Design, Size, and Validation of Sample for Market Research
Committee on Marketing Research Techniques
Journal of Marketing
Vol. 10, No. 3 (Jan., 1946), pp. 221-234
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1245253
Page Count: 14
You can always find the topics here!Topics: Marketing, Market research, Population size, Population characteristics, Survey design, Sample size, Censuses, Error rates, Sampling errors, Urban populations
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Journal of Marketing © 1946 American Marketing Association