You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
The Development of Research in Broadcast Advertising
E. P. H. James
Journal of Marketing
Vol. 2, No. 2 (Oct., 1937), pp. 141-145
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1245908
Page Count: 5
You can always find the topics here!Topics: Advertising research, Radio commercials, Broadcasting, Radio, Broadcasting industry, Advertising media, Radio stations, Marketing, Business development, Comparative advertising
Were these topics helpful?See something inaccurate? Let us know!