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Journal Article

Measuring the Believability of Advertising Claims

C. M. Oehler
Journal of Marketing
Vol. 9, No. 2 (Oct., 1944), pp. 127-131
DOI: 10.2307/1245983
Stable URL: http://www.jstor.org/stable/1245983
Page Count: 5

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Topics: Brands, Advertising to sales ratios, Housewives, Truth, Customers, Marketing
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Measuring the Believability of Advertising Claims
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