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Inequalities Which Affect Scores of Advertisements
Journal of Marketing
Vol. 6, No. 4, Part 2 (Apr., 1942), pp. 128-132
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1246095
Page Count: 5
You can always find the topics here!Topics: Advertising campaigns, Magazines, Zines, Advertising expenditures, Readership, Marketing, Colors, Advertising rates, Experiment design, Estimation methods
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