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Journal Article

The Marketing Viewpoint in National Economic Planning

Wroe Alderson
Journal of Marketing
Vol. 7, No. 4 (Apr., 1943), pp. 326-332
DOI: 10.2307/1246252
Stable URL: http://www.jstor.org/stable/1246252
Page Count: 7
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The Marketing Viewpoint in National Economic Planning
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