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Description: The Journal of Marketing (JM) is the premier, broad-based scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management. Since 1936, the journal has been a well-respected, widely used resource that provides marketing practitioners and academics with original research on all aspects of marketing, including pricing, advertising, sales, ethics, distribution, and brand management. JM's primary objectives are (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts for the betterment of society. Articles in JM are peer-reviewed by an experienced and highly respected editorial review board, guaranteeing thought-provoking, in-depth articles that cover the marketing arena. JM is designed to bridge the gap between theory and application. The journal is widely circulated and has a diverse readership that includes international marketers in all industry areas. By design, JM publishes articles on various topics that contribute to the advancement of marketing science and/or practice.
The "moving wall" represents the time period between the last issue
available in JSTOR and the most recently published issue of a journal.
Moving walls are generally represented in years. In rare instances, a
publisher has elected to have a "zero" moving wall, so their current
issues are available in JSTOR shortly after publication.
Note: In calculating the moving wall, the current year is not counted.
For example, if the current year is 2008 and a journal has a 5 year
moving wall, articles from the year 2002 are available.
Terms Related to the Moving Wall
Fixed walls: Journals with no new volumes being added to the archive.
Absorbed: Journals that are combined with another title.
Complete: Journals that are no longer published or that have been
combined with another title.
Marketing & Advertising,
Business & Economics,
JSTOR Essential Collection,
Arts & Sciences VII Collection,
Business & Economics Collection,
Corporate & For-Profit Access Initiative Collection,
Business II Collection
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