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The Ghost of Subliminal Advertising

Bertrand Klass
Journal of Marketing
Vol. 23, No. 2 (Oct., 1958), pp. 146-150
DOI: 10.2307/1247831
Stable URL: http://www.jstor.org/stable/1247831
Page Count: 5
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The Ghost of Subliminal Advertising
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Abstract

Some believe that subliminal advertising can make people vote the way it wants them to rather than the way they want to... that it can make people buy things that they neither want nor need... that it can make them believe things that are not true-and all of this without being aware of what is happening to them. But, to what extent are these claims true? This article helps to place the subject of subliminal advertising in proper perspective and removes much of the existing confusion.

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