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Journal Article

Review: Advertising at the Crossroads by Max A. Geller

Reviewed Work: Advertising at the Crossroads by Max A. Geller
Review by: Arthur Kroeger
Journal of Marketing
Vol. 17, No. 3 (Jan., 1953), pp. 331-334
DOI: 10.2307/1247965
Stable URL: http://www.jstor.org/stable/1247965
Page Count: 4
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