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Review

Reviewed Work: Credits and Collections in Theory and Practice by Theodore N. Beckman, Robert Bartels
Review by: Albert Haring
Journal of Marketing
Vol. 20, No. 4 (Apr., 1956), pp. 446-447
DOI: 10.2307/1248251
Stable URL: http://www.jstor.org/stable/1248251
Page Count: 2
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