Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support

The Role of Models in Marketing

William Lazer
Journal of Marketing
Vol. 26, No. 2 (Apr., 1962), pp. 9-14
DOI: 10.2307/1248429
Stable URL: http://www.jstor.org/stable/1248429
Page Count: 6
  • Read Online (Free)
  • Download ($24.00)
  • Cite this Item
If you need an accessible version of this item please contact JSTOR User Support
The Role of Models in Marketing
Preview not available

Abstract

This article explains the usefulness of models for marketing. The methods of classifying marketing models and the relationships between models, systems, hypotheses and theory in marketing are also shown.

Page Thumbnails

  • Thumbnail: Page 
9
    9
  • Thumbnail: Page 
10
    10
  • Thumbnail: Page 
11
    11
  • Thumbnail: Page 
12
    12
  • Thumbnail: Page 
13
    13
  • Thumbnail: Page 
14
    14