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The Role of Models in Marketing
Journal of Marketing
Vol. 26, No. 2 (Apr., 1962), pp. 9-14
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1248429
Page Count: 6
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This article explains the usefulness of models for marketing. The methods of classifying marketing models and the relationships between models, systems, hypotheses and theory in marketing are also shown.
Journal of Marketing © 1962 American Marketing Association