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An Improved Hand-Tabulation Method

George J. Mrazek
Journal of Marketing
Vol. 25, No. 6 (Oct., 1961), pp. 68-70
DOI: 10.2307/1248519
Stable URL: http://www.jstor.org/stable/1248519
Page Count: 3
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
An Improved Hand-Tabulation Method
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Abstract

When a marketing-research project involves more than fifty or sixty cases and calls for some degree of cross-tabulation, accurate analysis is difficult unless the data are coded and transcribed. This article shows how the accuracy, speed, and flexibility of hand-tabulation methods may be improved.

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