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An Improved Hand-Tabulation Method
George J. Mrazek
Journal of Marketing
Vol. 25, No. 6 (Oct., 1961), pp. 68-70
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1248519
Page Count: 3
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When a marketing-research project involves more than fifty or sixty cases and calls for some degree of cross-tabulation, accurate analysis is difficult unless the data are coded and transcribed. This article shows how the accuracy, speed, and flexibility of hand-tabulation methods may be improved.
Journal of Marketing © 1961 American Marketing Association