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Journal Article

Blueprint for Marketing

Edward Whitehead
Journal of Marketing
Vol. 29, No. 3 (Jul., 1965), pp. 7-8
DOI: 10.2307/1248538
Stable URL: http://www.jstor.org/stable/1248538
Page Count: 2

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Topics: Marketing, Scientific method, Sales management
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Abstract

Famed Commander Whitehead's views about marketing are "capsuled" in this brief article. The material has been adapted from a portion of one of a series of articles by Commander Whitehead appearing in the British publication MARKETING, produced by the Institute of Marketing and Sales Management.

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