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Airfreight from a Marketing Viewpoint

George M. Shutes
Journal of Marketing
Vol. 25, No. 2 (Oct., 1960), pp. 39-43
DOI: 10.2307/1248609
Stable URL: http://www.jstor.org/stable/1248609
Page Count: 5
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Airfreight from a Marketing Viewpoint
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Abstract

Apparently only a small percentage of businessmen know what airfreight can accomplish. The author reveals how it can be used profitably when the marketing approach, or total-cost concept, is used.

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