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The Impact of Some Regional Shopping Centers
Samuel Pratt and Lois Pratt
Journal of Marketing
Vol. 25, No. 2 (Oct., 1960), pp. 44-50
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1248610
Page Count: 7
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Originally a product of suburban growth, shopping centers are now generating vast changes in retailing and in metropolitan community development. This article discusses the complex reshuffling of customers among suburban districts as well as between central city and suburbs. This is a study of two major regional shopping centers in a suburban area near New York City.
Journal of Marketing © 1960 American Marketing Association