If you need an accessible version of this item please contact JSTOR User Support

Product Characteristics and Marketing Strategy

Gordon E. Miracle
Journal of Marketing
Vol. 29, No. 1 (Jan., 1965), pp. 18-24
DOI: 10.2307/1248775
Stable URL: http://www.jstor.org/stable/1248775
Page Count: 7
  • Download PDF
  • Cite this Item

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support
Product Characteristics and Marketing Strategy
Preview not available

Abstract

There is real need for increasingly rigorous generalizations and analytical models of the behavior of the elements in any given marketing system. The model presented here provides a means of predicting, or justifying, a marketing mix for a product with given characteristics.

Page Thumbnails

  • Thumbnail: Page 
18
    18
  • Thumbnail: Page 
19
    19
  • Thumbnail: Page 
20
    20
  • Thumbnail: Page 
21
    21
  • Thumbnail: Page 
22
    22
  • Thumbnail: Page 
23
    23
  • Thumbnail: Page 
24
    24