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Concepts in Comparative Retailing
Edward W. Cundiff
Journal of Marketing
Vol. 29, No. 1 (Jan., 1965), pp. 59-63
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/1248784
Page Count: 5
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An increasing volume of descriptive material about marketing in various nations has become available in recent years; few attempts have been made to generalize about all nations. This article, focusing on one aspect of this broad problem, presents a framework for generalizing about retail operating methods in different marketing systems.
Journal of Marketing © 1965 American Marketing Association