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Journal Article

Review: 66 Articles, 37 Sources: Marketing in Business Management by Steven J. Shaw; C. McFerron Gittinger

Reviewed Work: Marketing in Business Management by Steven J. Shaw, C. McFerron Gittinger
Review by: Arthur Kroeger
Journal of Marketing
Vol. 28, No. 2 (Apr., 1964), p. 113
DOI: 10.2307/1248910
Stable URL: http://www.jstor.org/stable/1248910
Page Count: 1
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