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Review: Two Views on Consumers

Reviewed Works: Determinants of Consumer Demand for House Furnishings and Equipment by Vernon G. Lippitt; Consumer Expectations, Plans, and Purchases: A Progress Report by F. Thomas Juster
Review by: Babette Kass
Journal of Marketing
Vol. 25, No. 4 (Apr., 1961), pp. 113-114
DOI: 10.2307/1249006
Stable URL: http://www.jstor.org/stable/1249006
Page Count: 2
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